I think you make a good point. we went through a simlar thing back in the 1960s when young racing cyclists didn't want an Ellis Briggs, they wanted an Italian frame.PH wrote: ↑25 May 2024, 12:09pm What I took away from it was that if someone wants a frame to take modern components, particularly disc brakes, then a good proportion of the advantage of having it custom made are lost. Even if someone went down that route, a builder who's reputation is based on skinny tubed lightweight bikes is unlikely to be first choice. I thought that when I first saw Mercian's disc braked High Peak, there's a lot of competition for that sort of bike, even in steel, and at all price points, from the Spa bikes that make Mercian's look expensive to the Mason or Enigma bikes that make Mercian's look a bargain. It's just not the sort of bike I would have considered going to Mercian (or Ellis Briggs) for.
John Rayner had the bright idea of making another set of decals and Favori Cycles was born. Essentially the same bikes but with a different brand identity.
When a company is known for a particular thing, its difficult to deviate too far from that. Not impossible but difficult as you don't want to sell out the heritage and yet you need to adapt to survive. No business is entitled to exist even if it is well loved.