https://www.gov.uk/electric-bike-rules
A "twist and go" (throttle that doe not require pedal input) is allowed (subject to the power and speed limitations) as an EAPC (Electrically Assisted Pedal Cycle) but it has to be type approved by the manufacturer. I don't know if Chris has checked this for the bike or whether any manufacturers bother with this but it seems like the regs are framed to permit a solution to the hill start problem.