I came across this thread after unsuccessfully searching the CTC website for winged wheel lapel badges (hasn't the winged wheel always had the letters C-T-C incorprated into it?)!
I came back to the CTC (I've always known it informally as 'the CTC' and have reserved the descriptive 'Cyclists' Touring Club' for those not in the know) last year after several years absence. When I rejoined, I noticed (was surprised at) the new logo and the strapline 'the national cycling charity' and didn't think about them much further but I have to admit that I was a tad turned off by them. I've always thought of the CTC as a club (including DAs and Sections) comprising and serving its subscription-paying membership of recreational cyclists - be they active or inactive members (not a charity) and I've always identified the winged wheel with it. I use the term 'recreational cyclist' to loosely encapsulate all defintions of touring cyclist and to distinguish from competition cyclist.
I've nothing against the CTC campaigning or charitably acting on behalf of cyclists generally, but personally I think such activities should be ancillary to the main thrust of it being a club as I perceive it.
Does the Cyclists' Touring Club need to be identified (as a brand) outside of the 'cycling fraternity'? Does it matter if your 'man on the Clapham omnibus' doesn't know what CTC stands for? I think 'no' on both counts irrespective of whether it would be favourable. I do think it is necessary that the CTC maintains an identity within the cycling community as
the club for the recreational cyclist.
People join clubs or associations for different reasons than those that move them to support charities. Cycling as a pastime is enjoying a big boom at the moment and the CTC could benefit significantly because of this - not by rebranding as a [vague] charity but by building on and strengthening its identity as
the club for the recreational cyclist - offering benefits of membership such as third party insurance, resources for planning rides, advice and tips, local events/rides, etc. After this, then the charitable and campaigning work can follow and even be integral.
Not sure if that's possible given that it seems to have now become primarily a charity - maybe it should rename and leave the old name to be used for a real Cyclists' Touring Club
