SpannerGeek wrote:If the price point between 105 di2 and mechanical 105 is £50, then dare I suggest that mechanical STI is just a
Breath away from extinction .
How do you kill off an outdated technology?
Stop selling it, and then stop supporting spares and repairs. It's quite easy, when you think about it.
Last I checked 105 di2 remains little more than a rumour. That shimano would wish to retail such a product for £350 given the current price gap between the ultegra mechanical and di2 versions seems highly unlikely to be something for the immediate future.
As for killing off outdated technology, it's probably worth noting that shimano are still making and selling 7 speed systems, square taper bottom brackets etc. It's going to be a very long time before you see electric shifting on the low end bikes.
You're right that shimano etc decides what the market wants but there's zero financial benefit to them to trickle stuff down too fast, particularly once you get below 105 where they basically have a monopoly.