gaz wrote:Boltzmann wrote:Well, the designer of the voting form would not like to be thought of as gerrymandering surely?
OK, I'll pop my serious hat on for a moment.
How large a sample of forms has been examined to determine the difference in type font?
I don't know
What evidence exists that a difference in type font would produce an actual change in voter behaviour re the vote they choose to cast?
I don't know
Now I'll take it back off again.
Have the subliminal messages in this post affected your answers?
Clever stuff gaz. There is much evidence to support the use of heavy typeface when the message is "This is important".
When the typeface emphasis is so subtle as to be almost unnoticeable then the "This is important" message becomes subliminal.
The required change in voter behaviour could be quite small so long as it makes the difference between a 74% and 75% yes vote.
With regard to the size of the forms sample I regret to say that I have only been sent one form but this form contained 9 examples of exaggerated For text.
I don't suppose that my form was any different from those sent out to the rest of the Club membership. Perhaps someone with a form could confirm my observation with regard to typeface differences.
If you didn't notice this on your form then you may have already been subjected to it's influence.
You can see that I haven't been influenced by your "I don't know" messages.
Stay cool man.