Cycling UK Forum

mercalia wrote:I dont have a tv so dont see the adverts

+1. It's interesting that it's been recognised by TV companies, that TV is very much yesterdays technology. Aimed at all those old men and women from the 60's, 70's and so on, viewing figures for younger and more "with it" generations dropping through the floor.

I suppose it goes along with the lust for leather saddles, steel frames and using pigeons for communication (

Debs wrote:The new Ford Fiesta is a very good car apparently, shame about the advert

It's not an advert totally disconnected from reality though. The latest nissan x-trail advert has a man careering down the side of a volcano( looks like so ), if he'd chosen a renault kajar? then he would have been able to have impromptu sex on the test drive..... think thats what the gist of that one is. Or maybe the story is lost on me. There are some really poor ad agencies. The promotion of the car for all those high energy hyperactive adrenaline rush types is a bit misguided when most such as nissan juke, kashquai etc will spend their life driven by pear shaped entities between home,school and macdonalds. Good to see a mk2 fiesta in the ad and the current fiesta is a very nice drivers car.

Strange that we don't see big bicycle manufacturers advertising their general ranges. Anyway at least the ford ad didn't portray the bike in the manner below, which is how many drivers view it.



Ad wise I still think the "how clean is your a**e" andrex one quite unbelievable.

Brucey wrote:There have been a few TV ads recently which have featured bikes in a daft way.

Carlsberg Beer; there is a bloke riding a bike, wittering on about 'hygge' and so forth. His bike appears variously with the chain on the left or the right, again as a result of flipped shots.

anyone spotted any other blinding goofs...?

cheers

Can't believe I missed that but I did notice that the guy was riding a freewheel with one brake. I wonder if their laws allow that.

We don't have a telly.

Just thought I'd mention this.

The current Vauxhall one - the one that tries to make a virtue of being a slovenly strumpet - annoys me no end. The fact that some people genuinely think that the sort of behaviour the ad extols is in some way acceptable boggles belief. But then, that's Vauxhall drivers for you.

Mick F wrote:We don't have a telly.

Just thought I'd mention this.

Well done you. I'll see if we can find you a small prize.

AndyK wrote:

Si wrote:
Oh, and that really annoying watch advert...just because it's really annoying...why's he going so slow?

You mean the Watchfinder.co.uk sponsorship ads that bookended every commercial on the ITV Vuelta coverage? Yes! I was beginning to think it was only us. Truly, truly cringeworthy. Obviously made by a director and an actor who'd never even seen a bicycle before, let alone ridden one. Before his ride he turns the bike upside down and spins the back wheel backwards, because, well, it looks like a bikey sort of thing to do. In the final shot he's wobbling nervously off at 2 miles an hour down what appears to be a farm driveway. I reckon they edited out the next bit where he fell sideways into a ditch and broke his chunky great Rolex*.

* Or whatever it was. Not good on brands higher up the price scale than Timex.

Something to do with winding people up, but modern watches don't have winders. Until I was reminded of these utterly toe-curling ads, I was listing myself with those who watch a recording and fast forward through the ads, but it's hard to avoid these 'bookends' completely. I'm baffled why any advertiser would want to pay to interrupt live cycling. It's not as though there are natural breaks where the pundits talking to fill the gaps can be more irritating than ads. Bike racing also continues when it rains. More to the point, it continues through the prolonged ad breaks, with countless enthusiasts getting impatient and hoping they've not missed anything significant. So I'd say all adverts during live cycling coverage are daft.

gbnz wrote:I suppose it goes along with the lust for leather saddles, steel frames and using pigeons for communication (

Can't imagine the sort of person to whom you're referring...

Anyway, I have noticed the increasing frequency of cycling being featured in all kinds of advertising, most of it in a somewhat idealized way. I mean, we never see oily black chain marks on snow-white flares, or puncture-fixing beside a busy main road in the rain, or struggling heavily loaded up a steep cobbled hill... er, except in the Hovis advert, but then loaves of bread aren't very heavy except for Hovis ones which are but still, the other loaves in his basket don't look like they're all Hovis...
It's the lack of production values I can't stand!

I,m surprised nobody,s mentioned the default mode of many adverts featuring bikes i.e.sailing downhill,legs off the pedals,straight out in front,with expressions of "look at us,having fun ".

Rueckwaerts durch teknik
Backwards..
A well-known German motor manufacturer suggested one should move further out of town to lengthen the journey to work
See thread: *why is it always an audi?*

Whilst I don't see many ads (fast forward through them), what I do see is a random selection and I think most are daft and I really can't see who they are targeted at.

It seems unfortunate that the really good ads (historically) seemed to be the ones that sought to entertain for 30 secs, mildly mentioning the product at the end. And there were some brilliant ones. I remember Guinness used to have a series of excellent ones, real entertainment until some daft research showed that whilst people loved them, they didn't actually inspire anybody to buy Guinness.

Good example of the "entertain" rather than "in your face" https://www.youtube.com/watch?v=S3UJWPAFuak.

And then there is GoDaddy ... which I guess you can look at superficially or assume they are pointing fun by being way OTT (personally I assume the latter).

Ian

AndyK wrote:

Mick F wrote:We don't have a telly.

Just thought I'd mention this.

Well done you. I'll see if we can find you a small prize.

Nor do I, do I get a prize too? Could be expensive for you if many more of us are eligible

One of my favourite ads was about 20 years ago when Mercedes used the Janis Joplin song "Oh Lord, won't you buy me a Mercedes-Benz?". Delicious unawareness of irony. Or maybe they just counted on people being only half-familiar with the song.

P.G Tips must have been trying to slow the oncoming cycling 'cafe culture storm' with this classic.

https://www.youtube.com/watch?v=UenzNJztr4g

Ah, now that's more like it - the PG Tips advert looks the most realistic of all to me!