For those who don't read the NYT

General cycling advice ( NOT technical ! )
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Ride-sleep-repeat
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Joined: 24 Nov 2020, 11:58am

Re: For those who don't read the NYT

Post by Ride-sleep-repeat »

WOW 8)
Stunning images.
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andrew_s
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Joined: 7 Jan 2007, 9:29pm
Location: Gloucestershire

Re: For those who don't read the NYT

Post by andrew_s »

nez wrote: 6 Apr 2021, 10:46am Exactly so. I bet you're not clad top to toe in Rapha gear though, like the cyclist in the pictures. It's like a fashion shoot.
Marketing, innit.
If you are in the business of selling your photos (he does National Geographic too), you want to cover all the angles.
Even if he doesn't sell the photos to Rapha, it opens the possibility of the publication doing a little corner panel covering the gear and getting Rapha advertising income from it.

Average cycle touring well worn/scruffy/no longer available gear isn't going to gain any sales, and may lose some.
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