The SRAM AXS wireless gearset alone has a street price more than that. The Biden administration, whose unofficial motto seems to be 'good union jobs for all', chiseled the artisan frame shop with the classic 'we can't pay you what you're worth, but think of the exposure you'll get'.
The odd mix of black and brightwork componentry might be the signature look for 2022 as OEMs scramble to build with any parts they can get.