Yes, it looks like 100 ft is much too low a figure. But I could take 200 ft (or even 150 ft) bearing in mind:
Our relatively heavy bike (a Galaxy Twin)
The fact that we like to take stuff with us (flasks, raincoats etc)
Mrs H's less cycling experience
My own level of ability
But I think that the very steep hils around here do warrant some special allowance: it is not impossible that a steep slope will be much more physically depleting than the same ascent over a longer distance, even allowing for the extra mileage.
The other way to look at this is to speculate that hills aren't in fact that bad, no matter what we make of them at the time. Yes, they're tiring but usually they take about 10 - 15 mins maximum to climb, on or off the bike. This puts the lie to people's claims that hills make cycling impossibly arduous. On the contrary, the posts above are asserting that hills are not really making as much difference as you might think.