Just read an article in the Grauniad about Mr Camerons new haircut, I do love Serious Journalism
Although I buy no newspapers other than New Scientist and haven't done for over 40 years, I do take the occasional peek at various on-line versions, as I'm interested in what toxic guff they're spouting into the memesphere and thence into the minds of the various mobs.
The Guardian does make an attempt to do old fashioned journalism; and also to provide space to writers not of it's own ideological leanings to give us "long reads" on many subject-matters that are currently pressing on all of us. But even this paragon-of-virtue news-spouter suffers many of the ills of modern mass media channels.
It has a large proportion devoted to celebrity doings, professional sports doings and business-doings. 99% of this stuff is entertainment, not news. It makes no significant difference to anyone's life. .... other than to dull their ability to see past The Spectacle of the consumer-producer hegemony into the dark doings of those who now own us all.
It has a portion of "sponsored content" that is in fact a series of PR and/or advertising blurbs for various organisations. A serious newspaper cannot have anything to do with advertisers or PR-spurters, as the dosh they pay to the newspaper account will compromise the newspaper's attempts at "objectivity", even that contained within the sphere of their own principles or ideology. And PR is usually a euphemism for "being economical with the truth" or even outright lying.
It contains a lot of "lifestyle news" and "advice" about various consumer fetishes which tend to be inimical to the newspaper's purported stand on various issues. You can't be a champion of attempts to rein-in global warming, neoliberal economics and a whole host of other modern ills if your news organ contains large sections devoted to the latest make-up, foreign holidays, gas-guzzling cars, electronic gizmos, foolish fashions and all the rest.