I suppose a lot must depend on how they actually measured the amount of meat being eaten now and 10 years ago.
Ianhttps://theconversation.com/meat-eating-drops-by-17-over-a-decade-in-the-uk-new-research-168626 wrote:Meat eating drops by 17% over a decade in the UK – new research
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To accurately estimate how much meat the survey respondents were eating, we excluded all the other components of dishes containing meat. If a person wrote that they ate beef lasagne for dinner in their food diary, for instance, we only measured the quantity of beef and excluded all other ingredients....