How many families would you find crossing a continent rather than queuing up at Krispy Kreme?
(For those not in Edinburgh, there's recently been a bit of a furore over [url="http://www.scotsman.com/edinburgh-evening-news/latest-news/traffic-chaos-at-krispy-kreme-doughnut-shop-launch-1-2790943"]Scotland's first Krispy Kreme[/url])