I don't agree with BCs helmet policy but their core interest is cycle sport so realistically I'd expect them to be doing whatever they think helps them promote that. They haven't lost their plot, they just don't share ours.
They seem to be a bit schizophrenic about what their plot actually is. Trawling around BC-Land we have the characteristically Clueful Chris Boardman opining Cluefully at https://www.britishcycling.org.uk/campaigning/article/20141103-campaigning-news-Boardman--Why-I-didn-t-wear-a-helmet-on-BBC-Breakfast-0
, while over at Campaigns and Policies we get https://www.britishcycling.org.uk/campaigning/article/20150113-campaigning-General-policies-0
The latter I find quite bizarre, with
We recommend people wear helmets but recognise their limitations at keeping people safe. That’s why we believe it should be down to personal choice and oppose any form of compulsion away from organised events. Cycling is safe and if we applied the same philosophy we’d all be encouraged to wear helmets when in the bathroom, driving a car or walking down the street. What would make cycling much safer is if we implement the policies in #ChooseCycling such as redesigning roads and junctions with cycling in mind. This is what countries like Germany, Denmark and the Netherlands do and they have a much better safety record than us despite hardly anyone wearing helmets.
making a lot
more sense if you omit words 2-6. In fact most of it looks like something CB might say on TV, only with "We recommend people wear helmets" stuck rather incongruously on the front.
It seems to remain the case that talking to anyone in BC about helmets is a bit of a game. I did query the above with the campaigns team but they didn't acknowledge my email (which was (I'd like to think) polite, generally supportive and from a BC member who gives up his time to coach Go-Ride). Last time I did manage to get my foot stuck in the door it was pretty clear they didn't want to be talking to me, but it was a coaching query (as a Go-Ride coach, how am I meant to sensibly risk assess participation of turbaned Sikhs if they don't give any information about the actual capabilities of helmets?, and that I resented the implication in their L1 coaching manual that I'd be out of order as a role model doing my shopping without a lid and formally requesting they remove that) and that rather obliged them to stutter through the motions and eventually admit it was mainly down to insurance.
One, maybe two cheers are due though: a decade ago helmets were "essential" for everything and they wouldn't picture a rider without one. Hopefully CB will continue to drag them towards the light.
Often seen riding a bike around Dundee...