Basic concept good except they give a disproportionate emphasis on cycling head injuries e.g.
You may be surprised to know that six people every day attend Addenbrooke's Hospital with traumatic brain injury as a result of being knocked off their bicycle, a car accident, sports injury, fall or blow to the head
The Challenges:
1) Develop a solution to help people, especially people in a wheelchair with restricted mobility, to pick things up, for example from the floor or a cupboard above head height.
2) Many people with brain injury forget how to perform basic tasks and have to undergo training to do things we all take for granted. Can you devise solutions to help people perform two tasks: 1) make a cup of tea; 2) cook a simple meal?
3) Devise a solution to protect cyclists’ heads when they fall off their bicycles.
4) A group of people with brain injury have developed a board game to help them improve their memory. This challenge is to investigate the potential global demand for this game, find a manufacturer and distribution outlets, and secure sales.
5) Develop a solution to help people with brain injury, and their friends and families, quickly and easily identify and access all the resources and support available to help them recover or adapt to life with brain injury.
6) People with brain injury can suffer from “reduced sound tolerance”. For some people with this condition (called hyperacusis), all sounds can be too loud. Other people lose the ability to filter out sound e.g. in a railway station with friends, they can’t filter out the background noise and hear the voices of their companions.The challenge is to devise a solution to help people with reduced sound tolerance.
Cambridge data indicates that of those six a day, cyclists at most represent one a fortnight and probably less than one a month yet it is given first place in the list. And that is in a city where a third of commuting journeys are made by bike and 90% of the injuries involved being hit by a motor vehicle, not a "fall off their bicycles"
