Headway's latest madness

This sub-forum all discussions about this "lively" subject. All topics that are substantially about helmets will be moved here, if not placed here correctly in the first place.
TonyR
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Headway's latest madness

Postby TonyR » 1 Sep 2014, 12:31pm

http://www.mindyourhead.brainhtc.org/

Basic concept good except they give a disproportionate emphasis on cycling head injuries e.g.

You may be surprised to know that six people every day attend Addenbrooke's Hospital with traumatic brain injury as a result of being knocked off their bicycle, a car accident, sports injury, fall or blow to the head


The Challenges:

1) Develop a solution to help people, especially people in a wheelchair with restricted mobility, to pick things up, for example from the floor or a cupboard above head height.

2) Many people with brain injury forget how to perform basic tasks and have to undergo training to do things we all take for granted. Can you devise solutions to help people perform two tasks: 1) make a cup of tea; 2) cook a simple meal?

3) Devise a solution to protect cyclists’ heads when they fall off their bicycles.

4) A group of people with brain injury have developed a board game to help them improve their memory. This challenge is to investigate the potential global demand for this game, find a manufacturer and distribution outlets, and secure sales.

5) Develop a solution to help people with brain injury, and their friends and families, quickly and easily identify and access all the resources and support available to help them recover or adapt to life with brain injury.

6) People with brain injury can suffer from “reduced sound tolerance”. For some people with this condition (called hyperacusis), all sounds can be too loud. Other people lose the ability to filter out sound e.g. in a railway station with friends, they can’t filter out the background noise and hear the voices of their companions.The challenge is to devise a solution to help people with reduced sound tolerance.


Cambridge data indicates that of those six a day, cyclists at most represent one a fortnight and probably less than one a month yet it is given first place in the list. And that is in a city where a third of commuting journeys are made by bike and 90% of the injuries involved being hit by a motor vehicle, not a "fall off their bicycles"

stewartpratt
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Re: Headway's latest madness

Postby stewartpratt » 1 Sep 2014, 12:59pm

Where did you spot that list of Challenges?

TonyR
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Re: Headway's latest madness

Postby TonyR » 1 Sep 2014, 1:08pm

In an email they sent me inviting me to enter.

stewartpratt
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Re: Headway's latest madness

Postby stewartpratt » 1 Sep 2014, 1:21pm

Ah! Wasn't just my inept wandering around their website then :)

What strikes me is that five of the six are for assistance with already-acquired injuries, whilst the only preventative item is the good old cycling hat. Which (a) already exists, (b) is obviously the perennially loud but uninteresting tub to thump, and (c) is most notable in that it trumps all other preventative measures for much more frequently occurring TBIs.

Plus ça change, of course, but still...

Bicycler
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Re: Headway's latest madness

Postby Bicycler » 1 Sep 2014, 2:44pm

Is this Headway admitting that existing helmets are no use for protecting cyclists' heads? :mrgreen:

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Cunobelin
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Re: Headway's latest madness

Postby Cunobelin » 1 Sep 2014, 5:06pm

Bicycler wrote:Is this Headway admitting that existing helmets are no use for protecting cyclists' heads? :mrgreen:


Technically Headway campaign for full face helmets already!

Bicycler
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Re: Headway's latest madness

Postby Bicycler » 1 Sep 2014, 7:12pm

Cunobelin wrote:
Bicycler wrote:Is this Headway admitting that existing helmets are no use for protecting cyclists' heads? :mrgreen:


Technically Headway campaign for full face helmets already!

Well it seems that even they don't believe the rubbish they spout

Phil Fouracre
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Re: Headway's latest madness

Postby Phil Fouracre » 1 Sep 2014, 7:15pm

TonyR, hi again, not more helmet xxxx? How do you combat people like Headway? Really quite depressing how they so easily twist statistics.
Never attribute to malice that which is adequately explained by stupidity

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Cunobelin
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Re: Headway's latest madness

Postby Cunobelin » 1 Sep 2014, 8:10pm

Phil Fouracre wrote:TonyR, hi again, not more helmet xxxx? How do you combat people like Headway? Really quite depressing how they so easily twist statistics.


Headway do NOT twist statistics... they lie blatantly

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bovlomov
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Re: Headway's latest madness

Postby bovlomov » 1 Sep 2014, 8:18pm

Cunobelin wrote:Headway do NOT twist statistics... they lie blatantly

All in a good cause though.

snibgo
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Re: Headway's latest madness

Postby snibgo » 2 Sep 2014, 8:05pm

In 2012, cyclists suffered 3222 serious injuries. Not all to heads, of course, let alone brains.

Headway say "1.4m people attend A&E in England and Wales a year with a brain injury ... every year." The vast majority of these will be strokes.

If Headway care about prevention, they know where to focus attention.

FatBat
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Re: Headway's latest madness

Postby FatBat » 3 Sep 2014, 9:49pm

And, of course, one way of preventing strokes is to have a healthy lifestyle with moderate exercise. If only there was an easy way to incorporate gentle exercise into one's daily routine - I don't know, maybe whilst travelling to work or school???