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Re: Put a LID on it London
Posted: 24 Mar 2015, 9:12am
by Vorpal
They want to make money out of this, why would they consider any alternative view than helmets must be a GOOD THING?
Re: Put a LID on it London
Posted: 24 Mar 2015, 12:00pm
by mjr
Vorpal wrote:They want to make money out of this, why would they consider any alternative view than helmets must be a GOOD THING?
If only there were some sort of rules or laws against false advertising... and a competent Advertising Standards Agency enforcing them...
Re: Put a LID on it London
Posted: 26 Mar 2015, 6:08pm
by Ron
Helmets prevent crashes in Belfast if we are to believe the blurb
.
Telling of a crash there which did not result in his head hitting anything he says....
"My sister immediately bought me a helmet – – very nice thank-you very much big sis. I have never had another accident riding in Belfast."
Wonderful!
Re: Put a LID on it London
Posted: 27 Mar 2015, 12:23pm
by jochta
Re: Put a LID on it London
Posted: 27 Mar 2015, 12:53pm
by pjclinch
jochta wrote:They've responded to recent feedback...
They have got rid of the clear implication that you're clearly
wrong if you don't wear one, so while I still think they're deluded numpties missing several points they've at least moved out of being actively counter-productive.
Pete.
Re: Put a LID on it London
Posted: 27 Mar 2015, 2:26pm
by [XAP]Bob
We will be publishing a post soon on the credentials of our team, but rest assured that we have fully qualified product designers and engineers who have launched successful safety and medical products over the past 15 years.
So will they be the first people ever to market their helmet as a safety device?
Re: Put a LID on it London
Posted: 27 Mar 2015, 6:19pm
by hufty
pjclinch wrote:jochta wrote:They've responded to recent feedback...
They have got rid of the clear implication that you're clearly
wrong if you don't wear one, so while I still think they're deluded numpties missing several points they've at least moved out of being actively counter-productive.
Pete.
Fair play to them I thought - the caption for the woman cycling past a bus has been changed on the home page if not on the campaign poster; they've ditched the picture of a helmet that they deliberately broke with a hammer then placed on the road; they now state that they are against magic hat compulsion. In fact they show proportionately more unhelmeted cyclists in motion than you will see in the CTC mag most months. (IMO the current edition is exceptional - there is even an advert showing an unhelmeted cyclist in motion!)