Good points PH - and spot on the money.
We found that the "CUK formula" did not really support a bunch of mates who want to ride together and maybe draw in like-minded riders, so we have consciously not applied it. Horses for courses, as you say.
The area has not lost out as there is an existing and successful club CTC Wantage, renaming to Cycling UK Wantage, that does cater for new and returning and gentle cyclists, but was struggling with numbers to appeal to all segments of the membership. One such segment has broken away to become Corallian. We intend to complement, not compete. Being independent, Corallian will be more accessible to people who didn't / don't want to join CUK.
The website (sadly for the greater good) is bespoke for the club, developed pretty much from the ground up, so isn't readily templateable or copied / adapted. We were clear exactly what we wanted, and the Chairman is a whizz at such things. Had we commercially developed it, there would have probably been 100 man-hours of coding, not to mention business analysis to get it to be the right thing in the first place. Previously we have found that the website can be the greatest asset a club has. It can also be the greatest cost. My advice to any club is to find a member who is a software developer and make something awesome. PH - if you want some insight as to what we have underpinning, let me know. If you're not an IT guy, it might hurt your head a bit though!
"Touring" is an interesting word. We're just really "riding" at the moment in the winter season, but rides during longer days will always have targets of places or scenery of interest, and diversity of location. Touring, riding, it's shades of the same thing. The same ride can be "touring" to some people and "just riding" to others!
As an example, three Corallians on a holiday in September did an awesome "ride" to go and visit the UNESCO World Heritage site of Navacelles, or was it "touring" - route and some pictures can be found here:
https://www.strava.com/activities/718812462. We didn't have panniers, and we were all on slinky road bikes, but there was a bit of beardage going on....
Cheers,
Chris