Cycle logo

Record-Ace
Posts: 6
Joined: 21 Nov 2010, 3:41pm

Cycle logo

Postby Record-Ace » 8 May 2017, 9:45am

Does anyone remember the introduction of the "Cycle" logo some years ago? The little blue and yellow symbol that owed quite a lot to the old "Cyclo" trade mark and which threatened to displace the old Winged Wheel. And how the management team justified it by saying we needed to be up to date with our image. And, does anyone remember how much we paid to the consultants who devised the thing? I see it has now quietly disappeared. No doubt, not in keeping with this week's "Cycling UK" image. (I use the term "this week" quite a lot these days, to express my dislike of the way things keep changing, for change's sake). The Winged Wheel, which thankfully we have retained, has represented the CTC for well over 100 years. The other thing has come and gone, and presumably is unmourned.

thirdcrank
Posts: 27100
Joined: 9 Jan 2007, 2:44pm

Re: Cycle logo

Postby thirdcrank » 8 May 2017, 10:07am

But it was based on the initials "CTC." Once that was dumped as a trading style - I use that expression to mark the difference between the registered name of the company limited by guarantee and the name generally used by the charity - that logo became redundant. History. Water under the bridge. Gone.

JohnW
Posts: 5913
Joined: 6 Jan 2007, 9:12pm
Location: Yorkshire

Re: Cycle logo

Postby JohnW » 8 May 2017, 3:58pm

Isn't that the one that was often referred to as the 'squiggle'? It threatened to destroy the winged wheel - speaking of which....................

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gaz
Posts: 13129
Joined: 9 Mar 2007, 12:09pm
Location: Kent, car park of England

Re: Cycle logo

Postby gaz » 8 May 2017, 8:12pm

Untitled.png
Squiggle
Untitled.png (8.68 KiB) Viewed 9124 times

Trademark remains valid until 18 July 2018.
Hand wash only. Do not iron.