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Cycling UK Survey 2018

Posted: 19 Jan 2018, 2:09pm
by gaz
2018 - tell us what you think!
This is your chance to tell us how we’re doing ... open to Cycling UK members and non-members.

Survey.

IMO the questions don't give much opportunity to do the "tell us how we're doing" bit :wink: , there is an any comments box at Q47.

Re: Cycling UK Survey 2018

Posted: 19 Jan 2018, 5:16pm
by Si
Cor blimey gov'nor, that took a while!

Plus they seem to have forgotten that they have life members.

Re: Cycling UK Survey 2018

Posted: 19 Jan 2018, 5:43pm
by geocycle
Done it! Thanks for posting the link. Will be interested to see the results.

Re: Cycling UK Survey 2018

Posted: 20 Jan 2018, 8:23pm
by tatanab
Done. Noted that the list of membership categories does not include life membership. We may be small in number, but surely the information is relevant.

Re: Cycling UK Survey 2018

Posted: 21 Jan 2018, 1:26pm
by yann
Have just completed this-agree there is no indication that it is a substantial survey.
Also agree that structure is poor (left feedback in one of the comments boxes) - some(but not all )questions limit to 3 awnsers when more apply. The "why you cycle does not offer an "other" - so i was forced to supply an incorrect response.
Nothing about governance

Also - open to non-members- so what exactly are we going to learn?

Re: Cycling UK Survey 2018

Posted: 21 Jan 2018, 1:37pm
by thirdcrank
yann wrote: ... Also - open to non-members- so what exactly are we going to learn?


Contact details of non-members sufficiently interest in cycling to enter a survey with the prospect of winning a bike?

Re: Cycling UK Survey 2018

Posted: 21 Jan 2018, 1:41pm
by brynpoeth
yann wrote:Have just completed this-agree there is no indication that it is a substantial survey.
Also agree that structure is poor (left feedback in one of the comments boxes) - some(but not all )questions limit to 3 awnsers when more apply. The "why you cycle does not offer an "other" - so i was forced to supply an incorrect response.
Nothing about governance

Also - open to non-members- so what exactly are we going to learn?


As Daryl Huff wrote in "How to lie with statistics", it will be established that some people (number, proportion?) like to spend quite a bit of time answering surveys
Not sure what else might be learnt

Re: Cycling UK Survey 2018

Posted: 21 Jan 2018, 1:48pm
by Psamathe
When I did the survey I didn't provide my contact details. I've already got a bike I love so don't want another (not even for free) and I'm not interested in being contacted further by CTC.

Ian

Re: Cycling UK Survey 2018

Posted: 21 Jan 2018, 1:58pm
by horizon
thirdcrank wrote:
yann wrote: ... Also - open to non-members- so what exactly are we going to learn?


Contact details of non-members sufficiently interest in cycling to enter a survey with the prospect of winning a bike?


+1 It's very hard to be kind to CUK in these circumstances, much as I would like to be. The introduction was disingenuous to the point of being deceptive - misleading isn't strong enough. I'm fairly shocked by CUK, though not by the survey. As Marshall McLuhan said, the medium is the messsage. When you read their enticements and then see the questions you realise what he meant: this survey (as they all are) was designed to elicit information about respondents (it has nothing to do with feedback about CUK - if it has, it is about how CUK adjusts its marketing position).

How far the mightly have fallen was my response. I did answer all the questions (in order to get to the rest of them) but with an increasingly sickening feeling. The good thing is that by seeing these "surveys" for what they are, it is possible to dismiss them and avoid being dragged further into the mire of marketing dressed up as honest reflection.

I feel sad at how low CUK has stooped and sorry for those who are duped by this sort of thing.

Re: Cycling UK Survey 2018

Posted: 22 Jan 2018, 10:25pm
by yann
horizon wrote:
thirdcrank wrote:
yann wrote: ... Also - open to non-members- so what exactly are we going to learn?


Contact details of non-members sufficiently interest in cycling to enter a survey with the prospect of winning a bike?


+1 It's very hard to be kind to CUK in these circumstances, much as I would like to be. The introduction was disingenuous to the point of being deceptive - misleading isn't strong enough. I'm fairly shocked by CUK, though not by the survey. As Marshall McLuhan said, the medium is the messsage. When you read their enticements and then see the questions you realise what he meant: this survey (as they all are) was designed to elicit information about respondents (it has nothing to do with feedback about CUK - if it has, it is about how CUK adjusts its marketing position).

How far the mightly have fallen was my response. I did answer all the questions (in order to get to the rest of them) but with an increasingly sickening feeling. The good thing is that by seeing these "surveys" for what they are, it is possible to dismiss them and avoid being dragged further into the mire of marketing dressed up as honest reflection.

I feel sad at how low CUK has stooped and sorry for those who are duped by this sort of thing.


Hello "horizon"... just wondering what the "Bikes Belong on Trains " relates to? Is it just a statement or a pressure group?

Re: Cycling UK Survey 2018

Posted: 23 Jan 2018, 9:50am
by Mick F
Filled it in.
Rather negatively, I must admit.

One thing they didn't ask, was my membership number.
I'm very proud of that number, as it very easy to remember! Lots of nines in it! :lol:

Re: Cycling UK Survey 2018

Posted: 25 Jan 2018, 10:00am
by brynpoeth
yann wrote:
horizon wrote:
thirdcrank wrote:
Contact details of non-members sufficiently interest in cycling to enter a survey with the prospect of winning a bike?


+1 It's very hard to be kind to CUK in these circumstances, much as I would like to be. The introduction was disingenuous to the point of being deceptive - misleading isn't strong enough. I'm fairly shocked by CUK, though not by the survey. As Marshall McLuhan said, the medium is the messsage. When you read their enticements and then see the questions you realise what he meant: this survey (as they all are) was designed to elicit information about respondents (it has nothing to do with feedback about CUK - if it has, it is about how CUK adjusts its marketing position).

How far the mightly have fallen was my response. I did answer all the questions (in order to get to the rest of them) but with an increasingly sickening feeling. The good thing is that by seeing these "surveys" for what they are, it is possible to dismiss them and avoid being dragged further into the mire of marketing dressed up as honest reflection.

I feel sad at how low CUK has stooped and sorry for those who are duped by this sort of thing.


Hello "horizon"... just wondering what the "Bikes Belong on Trains " relates to? Is it just a statement or a pressure group?

I would like to know that too

Re: Cycling UK Survey 2018

Posted: 25 Jan 2018, 12:30pm
by mjr
Thoughts from the peanut gallery...

Q4. what is the primary reason you ride your bike? Answer required, but there's no "other" option.

Q5. which types of bike does your household own? Again, no "other". Do I put nothing, on the basis that my most-used bike type isn't there, or do I put the three most-used that are there? At least this one isn't a required answer.

Q6. which types of cycling are you most interested in? Again, no "other". Heck, I think this is going to be a running theme and screw up most of the results.

Q8. which other fitness/exercise activities... I was wrong, this one has an "other" option. Bizarre!

Q11. what's the purpose of Cycling UK? And there's an "other" write-in. Bombs away!

Q12. how likely am I to actively support campaigns? Why's there no option for "already do"?

Q26. why would I join? If they think those might be the reasons, they still don't understand why people left, do they? At least there's an "other" write-in again.

Q28. can CUK put the prices up even further and remain more expensive than BC? All of the answers are about a price rise. No opportunity to tell them that even the current price is still above BC.

Q43... crikey, this is a loooooong survey. Bored now.

Re: Cycling UK Survey 2018

Posted: 25 Jan 2018, 12:59pm
by Psamathe
mjr wrote:.....
Q43... crikey, this is a loooooong survey. Bored now.

And do you have any confidence they will "take on board" the comments you (and others) have spent their time entering or is it just another case of Confirmation bias or input to another team of expensive Marketing/Image consultants.

Ian

Re: Cycling UK Survey 2018

Posted: 25 Jan 2018, 1:10pm
by mjr
Psamathe wrote:
mjr wrote:.....
Q43... crikey, this is a loooooong survey. Bored now.

And do you have any confidence they will "take on board" the comments you (and others) have spent their time entering or is it just another case of Confirmation bias or input to another team of expensive Marketing/Image consultants.

No and it's going to suffer confirmation bias, but in some cases like the absence of being able to say you already do act on their campaigns, that's going to suggest that they're underachieving massively because there'll be many more people who are willing to campaign than currently do - so if I was one of the campaigns staff, I'd be a bit nervous right now!