The new logo?

Discussion of the re-branding of CTC as Cycling UK.
TonyR
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Re: The new logo?

Postby TonyR » 18 Feb 2016, 3:05pm

mjr wrote:I do wonder if people will wonder who CTC has merged with to provoke abandoning its historic name.


I think most of the people they are targetting haven't a clue who CTC is and what it does.

And if you were re-designing (as is happening at the moment) the Kings Cross gyratory in London would you expect something called the Cyclist Touring Club to have much of relevance to say about the needs of commuting cyclists?

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robgul
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Re: The new logo?

Postby robgul » 18 Feb 2016, 4:32pm

Looks like this could have been the inspiration . . . . WE ARE

Image

TonyR
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Re: The new logo?

Postby TonyR » 18 Feb 2016, 7:45pm

robgul wrote:Looks like this could have been the inspiration . . . . WE ARE

Image


Another logo no doubt many here think is wrong - wrong fonts, too many sizes and came out of a cornflake packet - and for which they would have done a much better job. :roll:

My suggestion for the new logo having done lots of market research by reading the CTC forum (sorry no time to mock it up properly)

Gothic font with silhouette of an Ordinary. Text says:

Ordinary Touring Club: Keeping cycling as it used to be.

:wink:

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robgul
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Re: The new logo?

Postby robgul » 18 Feb 2016, 8:03pm

TonyR wrote:
robgul wrote:Looks like this could have been the inspiration . . . . WE ARE

Image


Another logo no doubt many here think is wrong - wrong fonts, too many sizes and came out of a cornflake packet - and for which they would have done a much better job. :roll:

My suggestion for the new logo having done lots of market research by reading the CTC forum (sorry no time to mock it up properly)

Gothic font with silhouette of an Ordinary. Text says:

Ordinary Touring Club: Keeping cycling as it used to be.

:wink:


I think (although I have a vested interest) that you're a tad harsh about Macmillan - you need to look at the brand across everything Macmillan does and you'll see that it's strong, instantly recognisable, cohesive, consistent - getting the message to cancer patients, the care sector and fundraisers.

Whilst I have said that the cyclingUK logo looks cheap the mind boggles at how it'll be used across the range of communication materials etc - probably the "plonk the logo on somewhere" (pioneered by Sustrans and its "partners")

.. good idea on your logo suggestion - this should give you a basis to work on:

Image

Rob

Psamathe
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Re: The new logo?

Postby Psamathe » 18 Feb 2016, 8:06pm

robgul wrote:
TonyR wrote:
robgul wrote:Looks like this could have been the inspiration . . . . WE ARE

Image


Another logo no doubt many here think is wrong - wrong fonts, too many sizes and came out of a cornflake packet - and for which they would have done a much better job. :roll:

My suggestion for the new logo having done lots of market research by reading the CTC forum (sorry no time to mock it up properly)

Gothic font with silhouette of an Ordinary. Text says:

Ordinary Touring Club: Keeping cycling as it used to be.

:wink:


I think (although I have a vested interest) that you're a tad harsh about Macmillan - you need to look at the brand across everything Macmillan does and you'll see that it's strong, instantly recognisable, cohesive, consistent - getting the message to cancer patients, the care sector and fundraisers.

Whilst I have said that the cyclingUK logo looks cheap the mind boggles at how it'll be used across the range of communication materials etc - probably the "plonk the logo on somewhere" (pioneered by Sustrans and its "partners")

.. good idea on your logo suggestion - this should give you a basis to work on:

Image

Rob

I still can understand who we might be confusing Macmillan Cancer Support with. Unlike UK Cycling which seems instantly confusing.

Ian

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Paulatic
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The new logo?

Postby Paulatic » 18 Feb 2016, 8:18pm

How many posters are we going to see defaced like this. Think the joke will wear very thin.

Image
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robgul
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Re: The new logo?

Postby robgul » 18 Feb 2016, 8:21pm

Paulatic wrote:How many posters are we going to see defaced like this. Think the joke will wear very thin.

Image


Oops - Lynne Truss* has just emailed - apostrophe is in the wrong place ... AREN'T - but the sentiment is priceless!

Rob


* Writer : Eats, shoots & leaves ....
Last edited by robgul on 19 Feb 2016, 8:08am, edited 2 times in total.

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Paulatic
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Re: The new logo?

Postby Paulatic » 18 Feb 2016, 8:25pm

Posted, noted, and edited
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TonyR
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Re: The new logo?

Postby TonyR » 18 Feb 2016, 8:50pm

robgul wrote:
I think (although I have a vested interest) that you're a tad harsh about Macmillan - you need to look at the brand across everything Macmillan does and you'll see that it's strong, instantly recognisable, cohesive, consistent - getting the message to cancer patients, the care sector and fundraisers.

Whilst I have said that the cyclingUK logo looks cheap the mind boggles at how it'll be used across the range of communication materials etc - probably the "plonk the logo on somewhere" (pioneered by Sustrans and its "partners")

.. good idea on your logo suggestion - this should give you a basis to work on:

Image

Rob


Like :lol: Although we need a tongue in cheek emoji in the toolbox.

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Philip Benstead
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My logo for work

Postby Philip Benstead » 18 Feb 2016, 11:25pm

See the attached logo i use for work I design in ten minutes using paint
Image Attachments
C4A.jpg
C4A.jpg (11.39 KiB) Viewed 8086 times
Philip Benstead | CTC London and FORMER CTC Councillor SE
| 0794-980-1698 | philipbenstead1@gmail.com |
Organizing events and representing cyclist in southeast since 1988
Cycle Ride? http://www.meetup.com/socialcycling4u/
Bikeability Instructor/Mechanic

AndyK
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Re: The new logo?

Postby AndyK » 18 Feb 2016, 11:36pm

Got it. The font is FF Std Cocon Bold, if anyone's interested. Yours for only £39, should you wish to deface the logo more convincingly. :-)
It's been used in the past by the National Lottery and Durex.
http://www.fonts.com/font/fontfont/ff-cocon/bold

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gaz
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Re: My logo for work

Postby gaz » 18 Feb 2016, 11:44pm

Philip Benstead wrote:See the attached logo i use for work I design in ten minutes using paint

Are you suggesting that Council should have organised the rebrand as a members' colouring competition to see what we could have come up with? :lol:
Last edited by gaz on 18 Feb 2016, 11:47pm, edited 1 time in total.
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RickH
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Re: My logo for work

Postby RickH » 18 Feb 2016, 11:47pm

Philip Benstead wrote:See the attached logo i use for work I design in ten minutes using paint

Cycling For All might not be too happy with you using that! (And they've already got a logo.).

Rick.

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Philip Benstead
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Re: My logo for work

Postby Philip Benstead » 18 Feb 2016, 11:50pm

RickH wrote:
Philip Benstead wrote:See the attached logo i use for work I design in ten minutes using paint

Cycling For All might not be too happy with you using that! (And they've already got a logo.).

Rick.


1 have been calling my self cycling for all since 2004
also they are not list in companies house
Philip Benstead | CTC London and FORMER CTC Councillor SE
| 0794-980-1698 | philipbenstead1@gmail.com |
Organizing events and representing cyclist in southeast since 1988
Cycle Ride? http://www.meetup.com/socialcycling4u/
Bikeability Instructor/Mechanic

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robgul
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Re: My logo for work

Postby robgul » 19 Feb 2016, 8:11am

gaz wrote:
Philip Benstead wrote:See the attached logo i use for work I design in ten minutes using paint

Are you suggesting that Council should have organised the rebrand as a members' colouring competition to see what we could have come up with? :lol:


I don't think it was "should have" ... it was undoubtedly "did organise" ...... it all looks like the stuff our 6 year old grandson sticks on the fridge door :)

Rob