CEO's statement

Discussion of the re-branding of CTC as Cycling UK.
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Si
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Re: CEO's statement

Postby Si » 18 Feb 2016, 2:55pm

TBF, if you want to attract dyed in the wool tourists, hard core MTBers, race snake roadies, etc then that pic ain't really it. If you want to attract people who know next to nothing about cycling and may be go out round the park with their kids once a month then that picture really speaks to them...."kid, having fun, getting fit...what's not to like?". They will care nothing for lack of brakes, helmet issues, BSOs, etc etc

This is why I always say that cyclists should never be put in charge of campaigns that try to bring cycling to the masses (I also say that people who aren't cyclists shouldn't be put in charge either, but that's by the by)

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Philip Benstead
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Re: CEO's statement

Postby Philip Benstead » 18 Feb 2016, 3:04pm

Psamathe wrote:
Philip Benstead wrote:...
Are the anti wrcu causing an allergic reaction to an "invader, the immune system as been triggered..

Sorry, it's WACU not WRCU.

My error

Are the anti wacu causing an allergic reaction to an "invader, the immune system as been triggered.
Philip Benstead | CTC London and FORMER CTC Councillor SE
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landsurfer
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Re: CEO's statement

Postby landsurfer » 18 Feb 2016, 3:07pm

I thought there where more than just 2000 members ..... does this mean that there are lots more who weren't asked?

Personally I think the name change is unnecessary, bland and a pointless waste of time and money .... How much does the CEO of this charity get paid ... by the marketing company as well as us ...???
Be a do'er, not a watcher.
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Mike Hall, Jenny Graham .. Respect. ....

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Dennis_Snape
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Re: CEO's statement

Postby Dennis_Snape » 18 Feb 2016, 3:25pm

Our charity will still legally be registered as the Cyclists’ Touring Club with its charity and companies registrations unchanged. The Cyclists’ Touring Club is not being disbanded. In fact, part of the need for this change is because we hope the new brand will enhance our touring offering.


Sorry I don't believe a word of it. CTC has abandoned touring already. I mentioned in my post earlier....expect lots of Management Hyperbole/BS. We all recall the promises before the charity vote about how existing touring benefits will remain. GO TCC http://touringcyclistclub.org.uk/

matt_twam_asi
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Re: CEO's statement

Postby matt_twam_asi » 18 Feb 2016, 3:26pm

Psamathe wrote:But is does abbreviate to WACU - so maybe worthwhile to al least give us all a good laugh.


WACUK surely? Since UK is already an abbreviation.
Last edited by matt_twam_asi on 18 Feb 2016, 3:27pm, edited 1 time in total.

Psamathe
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Re: CEO's statement

Postby Psamathe » 18 Feb 2016, 3:27pm

Dennis_Snape wrote:
Our charity will still legally be registered as the Cyclists’ Touring Club with its charity and companies registrations unchanged. The Cyclists’ Touring Club is not being disbanded. In fact, part of the need for this change is because we hope the new brand will enhance our touring offering.


Sorry I don't believe a word of it. CTC has abandoned touring already. I mentioned in my post earlier....expect lots of Management Hyperbole/BS. We all recall the promises before the charity vote about how existing touring benefits will remain. GO TCC http://touringcyclistclub.org.uk/

It's actually a bit insulting and reflects on the organisation that they feed us this rubbish expecting us to believe it.

In truth the organisation departed from "Touring" and "Club" some time ago. Now they are just updating the name to reflect the situation. A club hijacked by those running it for their own interests and what was a membership loses out.

Ian

AlaninWales
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Re: CEO's statement

Postby AlaninWales » 18 Feb 2016, 5:23pm

matt_twam_asi wrote:
Psamathe wrote:But is does abbreviate to WACU - so maybe worthwhile to al least give us all a good laugh.


WACUK surely? Since UK is already an abbreviation.

Good point, well made... Engages research team, runs team-building seminar, has Team Lunch (on expenses of course) and discovers:





http://wacuk.com/index.php/about-us




Oh dear!

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gaz
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Re: CEO's statement

Postby gaz » 18 Feb 2016, 5:24pm

Si wrote:
Why did not some one up the chain of command just post it them selves :?: Publicity officer etc.


Fair question. Communications Officer is having issues logging into the forum at the moment.


David Murray has been in post as Communications Manager for almost 12 months, you'd have thought he'd have figured out how to log in by now :wink: .

I suppose the task could have been delegated to Matt "I feel passionately about improving the communication outputs from CTC" Mallinder.

My suspicion is that a few shots may have been fired at either of the above messengers. Upon reflection they chose wisely :wink: .

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We are Cycling UK.

Bazza55
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Re: CEO's statement

Postby Bazza55 » 18 Feb 2016, 6:03pm

A total disgrace, I feel as though I've been robbed. We are the CYCLISTS TOURING CLUB!

PH
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Re: CEO's statement

Postby PH » 18 Feb 2016, 6:07pm

Chief Executive’s statement on CTC’s new brand
We will also be back in touch with you before then to provide you with new resources and guidance so that your group can maximise this opportunity to raise the profile of your group locally, to help to attract new members and to gain local media interest.

I'm all for my local group raising it's profile and attracting new members but I hope it doesn't involve a sudden name change. My MG has spent considerable amounts of money on branded and promotional material, jerseys, stickers, cards, website... small beer to National Office maybe, but a lot to the idividuals and group who've spent it.
I also find it hard to imagine how Cycling UK can be incorporated into a local group name. The usual format now is *place* CTC or CTC *place* It would make no sense to just replace CTC with CUK.

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Si
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Re: CEO's statement

Postby Si » 18 Feb 2016, 6:15pm

gaz wrote:
Si wrote:
Why did not some one up the chain of command just post it them selves :?: Publicity officer etc.


Fair question. Communications Officer is having issues logging into the forum at the moment.


David Murray has been in post as Communications Manager for almost 12 months, you'd have thought he'd have figured out how to log in by now :wink: .

I suppose the task could have been delegated to Matt "I feel passionately about improving the communication outputs from CTC" Mallinder.

My suspicion is that a few shots may have been fired at either of the above messengers. Upon reflection they chose wisely :wink: .

______________________________________________________________________________________________________________________________________
We are Cycling UK.


Note, I didn't say that he didn't know how to log in, but that he was having issues doing so.

Psamathe
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Re: CEO's statement

Postby Psamathe » 18 Feb 2016, 6:28pm

PH wrote:
Chief Executive’s statement on CTC’s new brand
We will also be back in touch with you before then to provide you with new resources and guidance so that your group can maximise this opportunity to raise the profile of your group locally, to help to attract new members and to gain local media interest.

I'm all for my local group raising it's profile and attracting new members but I hope it doesn't involve a sudden name change. My MG has spent considerable amounts of money on branded and promotional material, jerseys, stickers, cards, website... small beer to National Office maybe, but a lot to the idividuals and group who've spent it.
I also find it hard to imagine how Cycling UK can be incorporated into a local group name. The usual format now is *place* CTC or CTC *place* It would make no sense to just replace CTC with CUK.

It has to be "bad luck" on your group (NO seem to consider your requirements as less important than their own).

Name is changing (announcement made). Thus the organisation has to use new name (to use both would confuse the message). If you are to benefit from the publicity, etc. you will have to go with the new name ('cos explaining to people "we are CTC which is really what WACU is except WACU went and got a new name and ...." is going to confuse everything even more).

I would assume that as the name change has now been announced the member groups will have already been made aware as to what is happening and what the changes will mean to them. (To make a public announcement without briefing the MGs is advance would just never happen).

I think you need to consider what is important to National Office and what is important to you and your group. And to me there is an obvious answer.

Ian

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Re: CEO's statement

Postby GPC » 18 Feb 2016, 9:49pm

honesty wrote:"Humm. The AA has been around a while and, well we need a re-brand. No one knows this name anyway, and we are no longer an association. Lets drop it and get something modern, hip, and web 2.0"
"We are Motoring UK"
"Brilliant. Time for a pint"



The AA was the Automobile Association (the clue is in the initials) it went through an extensive rebranding process in the 1960's and was relaunched as the AA. Actually not many folk outside of cycling do know of the CTC.

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Re: CEO's statement

Postby AlaninWales » 19 Feb 2016, 9:56am

Gary Cummins wrote:
honesty wrote:"Humm. The AA has been around a while and, well we need a re-brand. No one knows this name anyway, and we are no longer an association. Lets drop it and get something modern, hip, and web 2.0"
"We are Motoring UK"
"Brilliant. Time for a pint"



The AA was the Automobile Association (the clue is in the initials) it went through an extensive rebranding process in the 1960's and was relaunched as the AA. Actually not many folk outside of cycling do know of the CTC.

Automobile? Wassat? I drive a car!

The way the AA promoted their image as a set of initials, was to launch a set of useful services for members and promote them widely. Frequently seen where drivers gather (at motorway services for example) as well as (more recently of course) on-line, this 'in your face' promotion got the initials known. It didn't and doesn't matter what the initials stand for.
Cyclists Touring Club has long since changed brand to CTC, which could just as easily be used as the initials AA were. Another 'rebranding' to "We Are Cycling UK" is not going to help people recognise them unless it is accompanied by a publicity drive for the services that CTC provides (which could as easily and effectively have been done using the CTC brand - without the adverse impact on MGs).

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Re: CEO's statement

Postby vorsprung » 19 Feb 2016, 10:59am

One little problem with this rebranding is that there is already an organisation called "We are cycling" that owns the domain names "wearecycling.com" and "wearecycling.co.uk"