mjr wrote:Please could you share what you know of those plans?
I don't know anything of specific plans, but I recall reading stuff somewhere online which was to that effect. I'll see if I can dig it up.
mjr wrote:How does the rebranding itself do that, or what other activities do you know of?
Referring back to an earlier post on this thread,
honesty wrote:Out of interest I showed the old brand (winged wheel) and the new brand to some non cyclists at work.
They said the old brand made them think of old crusties doing heroic rides, and the new one as more family friendly and inclusive. If that's the aim then CUK seems to been heading in the right direction...
I think it's reasonably plain that the branding is more inclusive, and to my mind inclusiveness is at the heart of progress. It's the "cycling/cyclists" thing that I keep mentioning. "Cyclists" is a niche, "touring cyclists" is a niche squared, "CTC" is just opaque, and a stylised pictogram of a wonky bicycle is neither visually appealing nor graphically versatile.
mjr wrote:In the longer term, how likely is it that excluding and marginalising active members from the club's decision-making will enable better progress? Having non-cycling people designing infrastructure at most highway authorities isn't exactly working out better!
I've no idea of the details of the internal politics in question so I'll refrain from airing an opinion on that one