Posted: 18 Feb 2016, 1:22pm
I have been asked to post this up....please do not shoot the messenger
Chief Executive’s statement on CTC’s new brand
Further to our extensive consultation last year with CTC members, member groups, partners and key stakeholders, I am writing in response to the various online posts and discussions to confirm that our charity has a new name.
Through the rebrand process we engaged with over 2000 members, supporters, partners and local and national government departments across the UK. Based on this comprehensive research, and listening to your views, we are confident that this change is one that reflects the pride that we all take in our charity, and that helps to magnify the great work that we do to inspire people into cycling, campaign to protect the gift of cycling, and help people to overcome personal barriers to cycling.
Our charity will still legally be registered as the Cyclists’ Touring Club with its charity and companies registrations unchanged. The Cyclists’ Touring Club is not being disbanded. In fact, part of the need for this change is because we hope the new brand will enhance our touring offering. The new name (as I’m sure many of you will now have seen) is ‘Cycling UK’ and the brand ‘we are Cycling UK’ will be adopted as ‘trading name’ of the charity. We are very proud of our heritage and history, and we know that a new name and brand will really help to make our charity even more attractive to many more people.
As planned, we will be officially launching our new name and brand in April, through Cycle magazine, our online communications channels and via the media. We will also be back in touch with you before then to provide you with new resources and guidance so that your group can maximise this opportunity to raise the profile of your group locally, to help to attract new members and to gain local media interest.
We hope that you are as excited as we are about this positive step for our charity. Together, We Are Cycling Uk!