'Refreshing the brand' . . . . . .

Discussion of the re-branding of CTC as Cycling UK.
nez
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'Refreshing the brand' . . . . . .

Postby nez » 15 Aug 2013, 4:58pm

Is it a ghastly cliche or a hip, clever way to describe a makeover? I am talking CTC here.
Last edited by Graham on 22 Nov 2015, 8:28am, edited 1 time in total.
Reason: Removed "So" at the start of the title

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BeeKeeper
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Re: So - is 'refresh the brand'

Postby BeeKeeper » 15 Aug 2013, 5:41pm

We could have a competition perhaps on how many pages this Thread is going to run for, assuming this is going to be about the recent e-mail from the CTC which asks you to complete a survey which includes questions about the name etc.

My entry is 10 pages.

I have just done the survey (they don't give you a score so I don't know if I have passed) and it reminds me why organisations need to test their surveys before releasing them onto the general public. I can't go back and check but I am fairly sure it asked me twice if I was a member of CTC and the last question about other cycling organisations I might be a member of lists one called "No" which I guess might be short for "New Omnicyclists" or something like that. Anyway, I have had to join it as I had to say I was a member of "No" in order to progress through the survey.

geocycle
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Re: So - is 'refresh the brand'

Postby geocycle » 15 Aug 2013, 5:43pm

I'm still fretting about the apostrophe in Cyclists' Touring Club -hope I got that one right!

nez
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Re: So - is 'refresh the brand'

Postby nez » 15 Aug 2013, 5:44pm

It did ask you twice. That's an error I can forgive - some office volunteer claims to know how to work survey monkey etc. It's the 'refresh the brand' which makes me round shouldered. Writing cliches is evidence of thinking them.

ps the sweepstake idea has merit. I'm in for a packet of Haribo

AndyK
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Re: So - is 'refresh the brand'

Postby AndyK » 15 Aug 2013, 6:04pm

I expect they're just considering whether to re-introduce the "The" in the name.

No?

Regulator
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Re: So - is 'refresh the brand'

Postby Regulator » 15 Aug 2013, 6:47pm

Dare I say 'I told you so'?

CTC's faffing around with a rebranding that will alienate existing members, whilst doing little to attract long term new members - something that British Cycling is proving to be very good at.

I'm afraid this is just another line on the suicide note being written by Council and National Office.

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Mick F
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Re: So - is 'refresh the brand'

Postby Mick F » 15 Aug 2013, 9:00pm

Regulator wrote:I'm afraid this is just another line on the suicide note being written by Council and National Office.
+1

Sad.
Mick F. Cornwall

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Mick F
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Re: So - is 'refresh the brand'

Postby Mick F » 15 Aug 2013, 9:15pm

Here we go again with anonymous on-line polls.

You can fill this form in as many times as you want.
You can answer what you want, it doesn't know you.
I've only filled it in once at the moment, but if I get bored later this evening, I can get back to it and fill it in in all sorts of ways.

How old should I be?
What sex am I?
What sort of riding - or perhaps I don't/can't ride a bike?
Where do I live?
What questions should I answer and in what way?

It's all a complete waste of time because it cannot mean anything when they produce an anonymous poll to fill in as many times as you like.

Perhaps some petrol heads may like to take part.
Perhaps I should ask Clarkson to fill it in.


PS:
I've raised this with the mods.
I wonder if National Office read this forum? :lol:
Mick F. Cornwall

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Mick F
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Re: So - is 'refresh the brand'

Postby Mick F » 15 Aug 2013, 9:25pm

PPS:

Fill this in:
https://www.surveymonkey.com/s/J8V76JN

When you've done it, fill it in again and again and again and again and again and again ..................
Mick F. Cornwall

mark a.
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Re: So - is 'refresh the brand'

Postby mark a. » 15 Aug 2013, 9:41pm

Perhaps they're just thinking of going back to being The Cyclists' Touring Club with a Winged Wheel logo.

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Cunobelin
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Re: So - is 'refresh the brand'

Postby Cunobelin » 15 Aug 2013, 9:57pm

mark a. wrote:Perhaps they're just thinking of going back to being The Cyclists' Touring Club with a Winged Wheel logo.



I must admit that all my bikes carried a CTC transfer (Winged Wheel), but I would not demean any of my bikes with the modern monstrosity

Squeezebox
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Re: So - is 'refresh the brand'

Postby Squeezebox » 15 Aug 2013, 10:15pm

Mick F wrote:
Regulator wrote:I'm afraid this is just another line on the suicide note being written by Council and National Office.
+1

Sad.

+2

Squeezebox
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Re: So - is 'refresh the brand'

Postby Squeezebox » 15 Aug 2013, 10:16pm

Squeezebox wrote:
Mick F wrote:
Regulator wrote:I'm afraid this is just another line on the suicide note being written by Council and National Office.
+1

Sad.

+2


+ 3.....but this time doing it again ....as someone a different age :lol: :lol: :lol:

drossall
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Re: So - is 'refresh the brand'

Postby drossall » 15 Aug 2013, 10:36pm

AndyK wrote:I expect they're just considering whether to re-introduce the "The" in the name.

I'd like the "The" back please :D

I'm of the view that branding rules cannot trump grammar rules :twisted:

AndyK
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Re: So - is 'refresh the brand'

Postby AndyK » 16 Aug 2013, 1:30am

Mick F wrote:PPS:

Fill this in:
https://www.surveymonkey.com/s/J8V76JN

When you've done it, fill it in again and again and again and again and again and again ..................


Oh good, I can vote against that ghastly winged wheel a few hundred more times. 8)

"The number of votes I cast is simply a reflection of how firmly I believe in his policies." - Blackadder the Third