1.7 The objects for which the Club is established (the Objects) are to:
........1.7.1 promote community participation in healthy recreation by promoting the amateur sport of
cycling, cycle touring and associated amateur sports;
........1.7.2 preserve and protect the health and safety of the public by encouraging and facilitating cycling
and the safety of cyclists;
........1.7.3 advance education by whatever means the trustees think fit, including the provision of cycling,
training and educational activities related to cycling;
........1.7.4 promote the conservation and protection of the environment.
.The problem comes in when the wishes of the membership are in conflict with the interests of the charity
The objects of the charity/club do not include self promotion or changes to the name to make it more appealing. It is in the interests of the charity that the club functions without undue conflict. The name change is nothing directly to do with the objects, it is speculation if a new brand would be of benefit or not or if replaced with some other brand in x years.