Velocio wrote:Honesty ...I was not consulted ...I read CYCLE front to back ...and cannot remember seeing either an article outlining the new changes ...a questionnaire to members asking if they agreed to the new changes ...or any discussion of a new name for our Club. ...
This thread was started in response to an online article "Help Shape CTC's future - have your say
CTC is beginning a consultation process to consider refreshing our brand. This may mean a new way of describing ourselves and our services, a new look and feel, a new way of using our name - or even a new name altogether.
A member survey was linked from the article. It may have been promoted from CycleClips, ClubShorts or other member newsletters around the time but I cannot confirm this.Edit: Linked from CycleClips 16 August 2013.
That was the start of the consultation.
Cycle December 2013
makes explicit reference to a rebrand and to the fact that Council would be making the final decision.
Feedback on CTC’s future
We’ve listened to your views on the Cyclists’ Touring Club’s current trading name (CTC), our logo, and all the other ways we present ourselves. We are now testing a number of options for our name and logo (including the current ones) with groups of current and potential members. Our elected Councillors will review all that we’ve learned and decide how we’ll present ourselves in the future. ...
Council published in Cycle that it intended to make any change of name without a referendum of every single member. Anyone who was not happy with that decision has had over two years to raise the matter with Council or even at an AGM.
Since then there have been consultant led "focus groups", "questionnaires" and other such exercises to gain feedback on a number of possible brands. Members and non-members have been involved. The job adverts for the CEO
and the Communications Manager
both referred to the rebrand. Council minutes have documented some of the steps taken and their outcomes.
Yet members are still shocked and surprised that a rebrand is now taking place.
There'll be tarmac over, the white cliffs of Dover ...