Thanks for the further reply, the more you clarify the more I think perhaps you do need to make more of a point of pushing the fitting and removal aspect. You are right that other systems exist and they
can be just as easy, but as you rightly point out often are not, or require additional work on the part of the fitter to customise, so if you have a decent USP there then definitely bang that drum.
Personally for me easy and quick removal and refitting of a rack is not something that would sway me as it's not a requirement I would ever look for in a rack. I either fit a rack or don't, but this product isn't for me and if that is an important requirement to someone and your system really is that good then that is worth a fair chunk of money to some people.
I'm intrigued by your claims with regard to the ride quality aspect, as in my experience a well adjusted and fitted traditional setup is neither noisy, rattly or has any appreciable sway, but the crux of that comment is 'well adjusted' and maybe that's another aspect you should push, if your system is plug and play and requires NO adjustment or fettling to get right then that could be a big win for some people too, the disappointing truth is that a lot of people are lazy and that a great deal of their performance problems (with racks and other things, gears brakes etc.) are often down to poor adjustment, and anything which makes it easier or less time consuming can be a positive in some markets.
I still think you're facing an uphill battle at present, but better positioning and description might change that, ie: if it's 100% clear from the outset what your rack is supposed to do differently or better than existing racks and some more decent blurb about the fitting/removal and ride quality aspects of it as the important things might make it clear what you're trying to offer.
Maybe one day we'll convert you...
I very much doubt it, but only because I'm not the kind of person you're trying to sell to
When I ride a bike with luggage it's a bike designed and built for hauling luggage, when I ride a light fast bike or race there's no chance of me wanting to carry more than a banana. When the two meet it's an Audax bike, again home built and fettled, so it's simply a case of your product not meeting my criteria, because it was never supposed to.