I've made a complaint to the ASA, the person breaks the law at least twice and rides recklessly and dangerously on a bike that has only a single brake which would be inadequate at the speeds he is going to stop.
Portraying people on bikes in this way, pulling out of his drive without checking (head down) riding furiously on a bike far too small downhill without the ability to stop, going at speeds within inches of workmen and doing stunt jumps to cut through the traffic then again 'racing' against other cyclists is totally disgraceful advertising.
