Reporting guidelines for road traffic collisions

Stevek76
Posts: 2085
Joined: 28 Jul 2015, 11:23am

Re: Reporting guidelines for road traffic collisions

Post by Stevek76 »

The problems with that advert are twofold.

First there's the false equivalence issue. Even if the incident was truly no or equal 'fault', the user with the 2 orders of magnitude greater harm potential bears the much greater responsibility. As it is, a no/equal fault incident is not reflective of most statistics where overwhelmingly in car/cycle collisions it's the driver of the car that's messed up.

Secondly there's the rather cynical casting. Swap the demographics of the two participants around...
The contents of this post, unless otherwise stated, are opinions of the author and may actually be complete codswallop
Pete Owens
Posts: 2442
Joined: 7 Jul 2008, 12:52am

Re: Reporting guidelines for road traffic collisions

Post by Pete Owens »

And it is exactly that sort of tribalism that the ad is trying to counter.

Presumably you would prefer the driver to be cast as a caracture of evil like a typical scar-faced Bond vilain - so all viewers instinctively take the side of the the sophosticatedly dressed and stunningly attractive cyclist when she cooly drags him out of the car and applies just retribution.
Jdsk
Posts: 24636
Joined: 5 Mar 2019, 5:42pm

Re: Reporting guidelines for road traffic collisions

Post by Jdsk »

"Rogue drivers, typical cyclists, and tragic pedestrians: a Critical Discourse Analysis of media reporting of fatal road traffic collisions":
https://www.tandfonline.com/doi/full/10 ... 21.1981117

Discussed in road.cc:
https://road.cc/content/news/study-find ... tly-290201

Jonathan
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