The problems with that advert are twofold.
First there's the false equivalence issue. Even if the incident was truly no or equal 'fault', the user with the 2 orders of magnitude greater harm potential bears the much greater responsibility. As it is, a no/equal fault incident is not reflective of most statistics where overwhelmingly in car/cycle collisions it's the driver of the car that's messed up.
Secondly there's the rather cynical casting. Swap the demographics of the two participants around...
Reporting guidelines for road traffic collisions
Re: Reporting guidelines for road traffic collisions
The contents of this post, unless otherwise stated, are opinions of the author and may actually be complete codswallop
-
- Posts: 2445
- Joined: 7 Jul 2008, 12:52am
Re: Reporting guidelines for road traffic collisions
And it is exactly that sort of tribalism that the ad is trying to counter.
Presumably you would prefer the driver to be cast as a caracture of evil like a typical scar-faced Bond vilain - so all viewers instinctively take the side of the the sophosticatedly dressed and stunningly attractive cyclist when she cooly drags him out of the car and applies just retribution.
Presumably you would prefer the driver to be cast as a caracture of evil like a typical scar-faced Bond vilain - so all viewers instinctively take the side of the the sophosticatedly dressed and stunningly attractive cyclist when she cooly drags him out of the car and applies just retribution.
Re: Reporting guidelines for road traffic collisions
"Rogue drivers, typical cyclists, and tragic pedestrians: a Critical Discourse Analysis of media reporting of fatal road traffic collisions":
https://www.tandfonline.com/doi/full/10 ... 21.1981117
Discussed in road.cc:
https://road.cc/content/news/study-find ... tly-290201
Jonathan
https://www.tandfonline.com/doi/full/10 ... 21.1981117
Discussed in road.cc:
https://road.cc/content/news/study-find ... tly-290201
Jonathan