Cyril Haearn wrote:Wilf Roberts wrote:horizon wrote:Can anyone enlighten me as to exactly why Land Rover produced this article about cycling? (I realise they sell bicycles but I don't think that was the point of it ...)
Simple - LR products are very often bought because the customer likes the idea of buying into a "lifestyle". So their marketing focusses on wholesome outdoor pursuits that make potential customers think "I'd like to be doing that". Similarly many of the car manufacturers advertise their products by picturing them being driven (close) to their performance potential on a deserted mountain road. But they will, in reality, spend much of their lives parked on the motorway burning fuel to power their air conditioning systems. It's all part of the aspirational illusion of the car industry.
There is a lr phone now, the microphone looks like a radiator
In the Lake District, landrippers and other motorised body-rotters are churning up the green lanes, making them impassable for farmer folk to such a degree that the farmers are having to abandon their farms. This is apparently OK with the Lakeland councillors of various hues as it increases tourism. And a number of the rascals are also "off-roaders" too.
Still, if the many profits can be increased by selling a few landripper bicycles as well, this is surely a Very Good Thing, especially for the shareholders and the fatcats. The grunts actually making the things may also get an extra 10p an hour.
That Lakeland is a resource and so must be used up as fast as possible, along with all the other resources. Perhaps in time, it can all be sold to Trump so he can make it the best golf course ever, in the world or even the universe? Landripper could make the SUV-like golf carts.
Cugel
“Practical men who believe themselves to be quite exempt from any intellectual influence are usually the slaves of some defunct economist”.
John Maynard Keynes