English Language - what "Does your head in" ??

[Paulatic]

[
, since when was a generation defined as "a period of around 15 years" ?

The answer depends on whether you ask a Unionist or a Nat

[Audax67]

[Ray]

We're visiting York tomorrow, parking on the outskirts and walking in via the racecourse, along the river and over the Millennium Bridge, calling in at "Cycle Heaven" bike shop, which has a nice café. Or, as they now seem to want to call it, an "eatery". Aaarrggh!

[Bmblbzzz]

As they "now" seem to want to call it? I reckon I first heard "eatery" in the early 1990s, and the data suggests I was probably late:
https://books.google.com/ngrams/graph?c ... moothing=3

[Ray]

I'd heard it before, of course - and it had always made me squirm - but this particular café has previously been called a ... café. And now it is run as a franchise (presumably?) the new managers seem to have opted for what I suppose they think is a better title. Does my head in.

[Bmblbzzz]

Ah, well I hope they can do your stomach proud even if they do your head in.

[Jdsk]

What don't you like about it, please?

Do you think that it is less accurate or elegant than café, or is it confusing or the derivation flawed in some way?

Or is it only unfamiliar?

Thanks

Jonathan