Nearholmer wrote: 16 Jul 2024, 10:36am
Do we know whether or not it has even a 5% “off-putting” effect though? I suspect not.
Promotions campaigns aren't that well studied, CyclingUK's PFD has a few references on the point which do lean in the 'more than you might think' direction but it's only a few. Though note that 5% is assuming cycle helmets protect all possible cycling injuries, not just the head, so is a big overestimate. Around half (46% in a 2012 study that looked at hospital records) of GB cycling fatalities are 'head only' and helmets can perhaps mitigate half of those, so 1-2% is probably more realistic, 5% is just the bounding.
In areas with higher cycling rates I really don't see even 5% being hard to achieve though. Areas with higher rates are those with greater utility cycling (e.g. parts of Bristol, Oxford, Cambridge, certain London boroughs like Hackney) and those are the sort of people and trips you're far more likely to put off by adding inconvenience. Those people don't cycle because they particularly like bikes or cycling, they're on a basic bike in mostly 'normal' clothes, they're probably running <20psi in the back tyre half the time and use the LBS (or bribe with snack/beer and/or rely on goodwill of more 'cyclist' friends) for basic maintenance tasks including punctures. These people are far more sensitive to the perceived safety and convenience factors, which is why you only see them in limited locations.
Ultimately, as I said above, I think there's a real problem with the direction of burden of proof here. It shouldn't be up to people to demonstrate all the issues with a proposed mitigation measure. It should be up to cycle helmet advocates to build the case for them.
The first step is to demonstrate there is a risk that actually requires intervention - given the relative rates of head injuries for walking and car travel, let alone other every day activities this strikes me as a hurdle that has not yet been overcome.
The second step is then to demonstrate a net health benefit, not just a 'in the event of a crash' benefit and that side effects do not outweigh the proposed intervention.
This pretty basic stuff in doing H&S risk assessments properly, but has been completely bypassed when it comes to cycle helmets.