Rebranding of Cycling Uk

[Lance Dopestrong]

I give you a clue, Lamborgini is being advertised what are the manurfactors selling?

Cheap sunglasses?

Knock off quartz watches from Hong Kong?

The chance of a bunk up for short, fat, bald middle aged men with a few quid?

[Philip Benstead]

I give you a clue, Lamborgini is being advertised what are the manurfactors selling?

Cheap sunglasses?

Knock off quartz watches from Hong Kong?

The chance of a bunk up for short, fat, bald middle aged men with a few quid?

Come on use your brain think about it.

[rareposter]

I give you a clue, Lamborgini is being advertised what are the manurfactors selling?

Well they don't "advertise" in the traditional sense at all - they use targeted marketing and social media to focus on high net worth individuals, celebrities etc, they don't sell you a Lamborghini - you are invited to buy one. So your question falls at the first hurdle really.

I say again what are they selling to whom and how do they measure it.

You can't just ask the same question multiple times. What do YOU think that
a) CUK *should* be selling and
b) what CUK actually *are* selling?

If it's not clear to you, why not?

As an aside, it is quite difficult to "sell" cycling since any idiot can ride a bike without any knowledge of Cycling UK, British Cycling, RTTC, Audax UK, the UCI, London Cycling Campaign etc. I can ride a bike anywhere legal without ever having heard of those organisations, without knowing (or caring) what they stand for and without any intention of ever joining them.

[Philip Benstead]

I give you a clue, Lamborgini is being advertised what are the manurfactors selling?

Well they don't "advertise" in the traditional sense at all - they use targeted marketing and social media to focus on high net worth individuals, celebrities etc, they don't sell you a Lamborghini - you are invited to buy one. So your question falls at the first hurdle really.

I say again what are they selling to whom and how do they measure it.

You can't just ask the same question multiple times. What do YOU think that
a) CUK *should* be selling and
b) what CUK actually *are* selling?

If it's not clear to you, why not?

As an aside, it is quite difficult to "sell" cycling since any idiot can ride a bike without any knowledge of Cycling UK, British Cycling, RTTC, Audax UK, the UCI, London Cycling Campaign etc. I can ride a bike anywhere legal without ever having heard of those organisations, without knowing (or caring) what they stand for and without any intention of ever joining them.

https://www.lamborghini.com/en-en/news/ ... the-events

[gaz]

I have seen no evidence that Cycling UK are selling Lamborghinis.

https://www.ebay.co.uk/itm/405758378279

[roubaixtuesday]

Not sure why there's such a downer on Lamborghinis here.

I've always been a fan, particularly the vintage ones.

This colour scheme would look great on a bike too.

[plancashire]

Lamborghini make agricultural tractors.

[Bmblbzzz]

Not sure why there's such a downer on Lamborghinis here.

I've always been a fan, particularly the vintage ones.

This colour scheme would look great on a bike too.

1000013225.jpg

It's very close to this forum's current colour scheme.

The nearest to a Lamborghini tractor forum I could find was this: https://www.forum4farming.com/forum/ind ... ors.11142/ The first few posts are confusing to the uninitiated because they're comparing it to a brand called Same.

[ratherbeintobago]

Not sure why there's such a downer on Lamborghinis here.

I've always been a fan, particularly the vintage ones.

This colour scheme would look great on a bike too.

1000013225.jpg

Like this?

[Philip Benstead]

CTC/CUK rebranding

What do you think of these?

https://www.youtube.com/watch?v=x6rRsm3S2qk

https://www.youtube.com/watch?v=GaZZUoBKe8k

[RickH]

To get back on topic, the rebrand feels good to me, which doesn't stop me indulging in some silliness with it, YMMV.

The banner doesn't fit the forum's current aesthetic, I am sure I'll get used to it.

The background colour of the version of the new logo at the bottom of the Cycling UK webpage is possibly a better fit aesthetically for the forum?

Logo at bottom of Cycling UK webpage