I went through a phase, not entirely abandoned, of using my Buffalo Mountain Shirt a lot of the time, but always felt I'd like to find something with a smarter look and that didn't reveal my (iron-hard...
) tummy to the incredulous gaze of the open-plan office when I hauled it off over my head. I bought a Rohan Waymark last year and although it looks great, it's not ideal for cycling for one reason and another... it's hard to find that magic garment that does it all!
I've been thinking about Paramo for years - nearly everyone who owns one of their garments is v. positive about them. Maybe it's time I gave them a try. Re re-proofing, there's hardly a modern fabric out there that doesn't benefit from proper care - the Helly Hansen plastic stuff did a great job of preventing moisture passing through, but it's yesterday technology - no offence to anyone who still cycles/walks in the stuff, but it never was the ideal outer garment for a sweaty pursuit.
I'd have thought popping your Paramo - or any other modern waterproof garment - in the washing machine with a splash of NikWax liquid counts more as maintenance. Dependability is another thing altogether. If anything, re-proofing probably
contributes to its dependability.
As an aside, I bumped into a colleague a while ago, one of the 'suits' who always looks smart about the office. There he was on the way out in a very scruffy, UV-faded Altura hi-viz jacket which of course immediately flags him as A Cyclist, so we struck up a conversation and now we're great cycling-chat-pals, so sometimes the more obvious attire has its uses!