The Department for Transport has been working with stakeholders in recent months to build on the support that Bikeability already receives from schools around the country. You will be aware that Bikeability does not currently form part of the formal national curriculum for teaching in schools. However for the first time, Bikeability now features as part of the Personal, Social, Health and Economic (PSHE) Education Programme of Study under health and wellbeing.
Putting aside whether or not you think doing bikeability in schools is worth while - for me this is good news as it is another indicator that people are taking cycling seriously as a form of well-being. And also we are further promoting cycling to kids.
Likewise, in the same city we are currently training 'Well-Being' staff from the Council run leisure centres as ride leaders so that they can include cycling as one of the health and fitness solutions that they offer their clients (with free to use bikes and free learn to ride sessions for those who need it).
Small steps, granted, but lots of small steps will get you to the same place as a few big strides and there's less chance of groin strain on the way.