'Refreshing the brand' . . . . . .

Discussion of the re-branding of CTC as Cycling UK.
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robgul
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Re: So - is 'refresh the brand'

Postby robgul » 29 Jul 2015, 7:54am

E2E http://www.cycle-endtoend.org.uk
HoECC http://www.heartofenglandcyclingclub.org.uk
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Psamathe
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Re: So - is 'refresh the brand'

Postby Psamathe » 29 Jul 2015, 9:01am

gaz wrote:Latest from Council April 2015

7.2.2
Matt Mallinder gave an update on the re-brand project. Campfire had been selected from a shortlist of three. Matt reported that the inception meeting would happen shortly and a timetable for the project developed. He gave assurances that the project would not be rushed with a proposed brand likely in the autumn and roll our ready for spring 2016. Barry Flood was concerned that the re-brand would be delivered as a ‘fait accompli’ to council. Matt Mallinder reported that whilst this was a staff led process, councillors would be involved as part of the stakeholder engagement/research process and that the project plan included key milestones/checkpoints whereby everyone would be aware of the decisions made before the next step would be embarked upon. Jim Brown requested the project brief.
Action point 2: Rebrand Project plan, project brief and timetable to be brought to June 17th Operations committee

(My bold) And the relevant thing to me is that the councillors/everyone will be made aware of decisions - which is not the same as having input to those decisions nor that anybody (other than "staff") has the power to stop the decisions made by staff. So in effect it is a "fait accompli" except that people will be told each step of the "fait accompli" as it happens.

Which is a shame as I always believe that any idea can be improved by discussing widely with others.

Ian

Edit: Sorry, I'm making the same point as thirdcrank (and others) have already made - I posted my response on reading the minutes before reading through other subsequent posts)

Psamathe
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Re: So - is 'refresh the brand'

Postby Psamathe » 29 Jul 2015, 9:07am

I always wonder about the costs for such things. How much were the previous set of consultants paid (presumably their work now discarded as a new lot of consultants have been engaged). How much are the new consultants being paid. So take those sums and divide it by the membership fee so how many members have had their contributions spend on a marketing exercise rather than campaigning to make things better for cyclists.

Is the term CTC really restricting the campaigning activities of the organisation. Is it's logo such a disaster that people are deciding not to contribute and not to listen to them because of the design/logo/"CTC". Maybe money better spent on improving things for cyclists rather than marketing and PR Consultants.

Ian

thirdcrank
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Re: So - is 'refresh the brand'

Postby thirdcrank » 29 Jul 2015, 10:53am

Here's a word association test:-

Say the first thing that comes into your mind when you hear the word

Campfire.

Sitting around ....................

:wink:

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mjr
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Re: So - is 'refresh the brand'

Postby mjr » 29 Jul 2015, 11:32am

thirdcrank wrote:Say the first thing that comes into your mind when you hear the word

Campfire.


https://www.youtube.com/watch?v=en1uwIzI3SE

I think we'll have a new anthem... :)
MJR, mostly pedalling 3-speed roadsters. KL+West Norfolk BUG incl social easy rides http://www.klwnbug.co.uk
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nez
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Re: So - is 'refresh the brand'

Postby nez » 29 Jul 2015, 1:24pm

Gingangooligooligooligooliwatcha?

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gaz
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Re: So - is 'refresh the brand'

Postby gaz » 29 Jul 2015, 6:58pm

Almost :wink:
Ging gang goolie goolie goolie on a push bike
Ging gang goo ging gang goo
Ging gang goolie goolie goolie on a push bike
Ging gang goo ging gang goo
Pedal, you have to pedal, you have to pedal up the hills
Pedal, you have to pedal, you have to pedal up the hills
Downhill faster, downhill faster, downhill faster, downhill faster
Puncture puncture puncture puncture..........

:oops: :oops: :oops:
There'll be tarmac over, the white cliffs of Dover ...

nez
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Re: So - is 'refresh the brand'

Postby nez » 29 Jul 2015, 7:51pm

Its been fifty years!

manybikes
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Re: So - is 'refresh the brand'

Postby manybikes » 29 Jul 2015, 8:34pm

I'm really really surprised that Matt M said that the project wouldn't be rushed.

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gaz
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Re: So - is 'refresh the brand'

Postby gaz » 29 Jul 2015, 8:46pm

Well it's taken two years since the public announcement of a re-brand exercise to get this far, doesn't seem like a rush to me. Are we in for a sprint finish?

Edit 17/8/15:

New Zealand is undergoing a re-branding exercise at the moment, well deciding upon a new National Flag. https://en.wikipedia.org/wiki/New_Zealand_flag_debate

From 10,293 suggestions they've already whittled it down to 40 and will go on to present just four to the public vote at the end of the year. The most popular choice will then go up against the current flag in a new v old vote early in 2016.

Estimated cost of rebranding NZ$25.7m, assuming that a new flag wins.

Edit 6/11/15:

July's Council Minutes: http://www.ctc.org.uk/sites/default/fil ... 180715.pdf

No mention of re-branding.

Edit 22/12/15: "Refresh" was on the agenda for the October Council Meeting, probably all be over by the time we get to read about it.

Edit 25/3/16: New Zealand has decided not to change the flag, that'll save them a bob or two :wink: .

However if you are branding a new polar explorer vessel, "Boaty McBoatface" has great appeal with the British public.
Last edited by gaz on 25 Mar 2016, 11:48pm, edited 3 times in total.
There'll be tarmac over, the white cliffs of Dover ...

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gaz
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Re: So - is 'refresh the brand'

Postby gaz » 18 Nov 2015, 8:47pm

robgul wrote:Is it this http://www.campfirecommunications.co.uk/ ?

Rob


No, it's this: http://campfiremarketing.co.uk/

I've just been invited to take part in a governance survey.
There'll be tarmac over, the white cliffs of Dover ...

leftpoole
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Re: So - is 'refresh the brand'

Postby leftpoole » 19 Nov 2015, 9:18am

Hello,
Forgive my ignorance here, but what difference does any of it mean? The MAN will always be in charge of our lives including CTC 'Charity' run for and on behalf of George Osborne and his children!
Regards,
John

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admin
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Re: So - is 'refresh the brand'

Postby admin » 20 Nov 2015, 5:52pm

Graham's messed up Admin's post . . .. Sorry. . . . .. Graham wrote:
http://campfiremarketing.co.uk/blog/?p=41
Can I inject steroids into my ask?

Oh that is fantastic !!!!!!!

Thanks Anthony.
Last edited by Graham on 22 Nov 2015, 12:45pm, edited 2 times in total.
Reason: Not again. I have edited the post instead of quoting. Profound apologies.

Malcolm Smith
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Re: So - is 'refresh the brand'

Postby Malcolm Smith » 21 Nov 2015, 10:14pm

I can't wait for CTC to move into the 21st century. If you don't agree, don't renew your membership. Its a democracy ! Or are you just wanting the best cycle insurance cover? The Eurostar back pedal thanks to members pressure was fantastic. My friends were asking where was £70m pa Sustrans and £40m British Cycling. But little old CTC once again championed the real cycling agenda. Love 'em!

fishfright
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Re: So - is 'refresh the brand'

Postby fishfright » 22 Nov 2015, 12:45pm

Malcolm Smith wrote:I can't wait for CTC to move into the 21st century. If you don't agree, don't renew your membership. Its a democracy ! Or are you just wanting the best cycle insurance cover? The Eurostar back pedal thanks to members pressure was fantastic. My friends were asking where was £70m pa Sustrans and £40m British Cycling. But little old CTC once again championed the real cycling agenda. Love 'em!


All good stuff what does that list have things to do with a re-brand ? Were they not possible without spending money on a name change ?