CEO's statement

Discussion of the re-branding of CTC as Cycling UK.
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Si
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CEO's statement

Postby Si » 18 Feb 2016, 1:22pm

I have been asked to post this up....please do not shoot the messenger :wink:

Chief Executive’s statement on CTC’s new brand

Further to our extensive consultation last year with CTC members, member groups, partners and key stakeholders, I am writing in response to the various online posts and discussions to confirm that our charity has a new name.

Through the rebrand process we engaged with over 2000 members, supporters, partners and local and national government departments across the UK. Based on this comprehensive research, and listening to your views, we are confident that this change is one that reflects the pride that we all take in our charity, and that helps to magnify the great work that we do to inspire people into cycling, campaign to protect the gift of cycling, and help people to overcome personal barriers to cycling.
Our charity will still legally be registered as the Cyclists’ Touring Club with its charity and companies registrations unchanged. The Cyclists’ Touring Club is not being disbanded. In fact, part of the need for this change is because we hope the new brand will enhance our touring offering. The new name (as I’m sure many of you will now have seen) is ‘Cycling UK’ and the brand ‘we are Cycling UK’ will be adopted as ‘trading name’ of the charity. We are very proud of our heritage and history, and we know that a new name and brand will really help to make our charity even more attractive to many more people.

As planned, we will be officially launching our new name and brand in April, through Cycle magazine, our online communications channels and via the media. We will also be back in touch with you before then to provide you with new resources and guidance so that your group can maximise this opportunity to raise the profile of your group locally, to help to attract new members and to gain local media interest.

We hope that you are as excited as we are about this positive step for our charity. Together, We Are Cycling Uk!


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gaz
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Re: CEO's statement

Postby gaz » 18 Feb 2016, 1:27pm

Si wrote:I have been asked to post this up....please do not shoot the messenger :wink:

:shock: Would any of us do that? :wink:
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Si
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Re: CEO's statement

Postby Si » 18 Feb 2016, 1:29pm

No comment. :lol:

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Philip Benstead
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Re: CEO's statement

Postby Philip Benstead » 18 Feb 2016, 1:31pm

Does PT fear the sleeping giant?

"I fear all we have done is to awaken a sleeping giant and fill him with a terrible resolve."[1]
Philip Benstead | CTC London and FORMER CTC Councillor SE
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horizon
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Re: CEO's statement

Postby horizon » 18 Feb 2016, 2:19pm


Through the rebrand process


I think he meant the rebranding process.

<Edited to remove incorrect attribution>
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Re: CEO's statement

Postby Psamathe » 18 Feb 2016, 2:26pm

Chief Executive’s statement on CTC’s new brand... and the brand ‘we are Cycling UK’ will be adopted as ‘trading name’ of the charity....

They can't really be serious in adopting this as a "brand" ? Good grief. They saw them coming many many miles away. Beggars belief. Weak ... pathetic. Makes me think of "we are the munchkins".

And I bet that all cost then a number with lots of £ with lots of zeros before the decimal point. Money that could have been spent on actually campaigning and actually making things better for cyclists and cycling. Far too much about "the organisation" and not anything to do with the reason they supposedly exist atall (remember ... cycling).

But is does abbreviate to WACU - so maybe worthwhile to al least give us all a good laugh.

I am so gland my money is in my bank account and not theirs this year. I would have been so angry had my money gone towards this joke.

Ian

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Philip Benstead
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Re: CEO's statement

Postby Philip Benstead » 18 Feb 2016, 2:30pm

Does this mean PT has something about the night about him?


https://en.wiktionary.org/wiki/wacu
Old English[edit]
Etymology[edit]
From Proto-Germanic *wakō, whence also Old High German wahha
Noun[edit]
wacu f
1. wake, watch
Derived terms[edit]
• nihtwacu (night watch)
Philip Benstead | CTC London and FORMER CTC Councillor SE
| 0794-980-1698 | philipbenstead1@gmail.com |
Organizing events and representing cyclist in southeast since 1988
Cycle Ride? http://www.meetup.com/socialcycling4u/
Bikeability Instructor/Mechanic

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NATURAL ANKLING
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Re: CEO's statement

Postby NATURAL ANKLING » 18 Feb 2016, 2:31pm

Hi,
I am not having a go at the messenger.

Why did not some one up the chain of command just post it them selves :?: Publicity officer etc.
Very obvious that some on thinks it important or is this a sounding board for what is planned..............

P.S.Not keen on the new name, CTC is just that well known, Cycling UK sounds a bit straight and patriotic, what do foreign members? if there are any think, probably doesn't change anything, or have we just had a coup....

P.P.S buy all the CTC stuff you can :mrgreen:
If You Don't Try You Don't Do.....Don't Do You Don't Get...I'm Still Trying....Well Very..
You'll Find Me At The Top Of A Hill...............Somewhere...After Dark..

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Re: CEO's statement

Postby honesty » 18 Feb 2016, 2:35pm

"Humm. The AA has been around a while and, well we need a re-brand. No one knows this name anyway, and we are no longer an association. Lets drop it and get something modern, hip, and web 2.0"
"We are Motoring UK"
"Brilliant. Time for a pint"

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Si
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Re: CEO's statement

Postby Si » 18 Feb 2016, 2:36pm

Why did not some one up the chain of command just post it them selves :?: Publicity officer etc.


Fair question. Communications Officer is having issues logging into the forum at the moment.

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Re: CEO's statement

Postby Bmblbzzz » 18 Feb 2016, 2:44pm

Si wrote:
Why did not some one up the chain of command just post it them selves :?: Publicity officer etc.


Fair question. Communications Officer is having issues logging into the forum at the moment.

Oh my. Sounds like a teetotal brewery. :roll:

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Re: CEO's statement

Postby mjr » 18 Feb 2016, 2:47pm

Psamathe wrote:But is does abbreviate to WACU - so maybe worthwhile to al least give us all a good laugh.

Yes, I don't think they thought that through, nor checked http://www.wacu.org and http://www.wacu.info

I offer you this little glimpse of how Campfire Marketing's website portrays cycling:
Image
MJR, mostly pedalling 3-speed roadsters. KL+West Norfolk BUG incl social easy rides http://www.klwnbug.co.uk
All the above is CC-By-SA and no other implied copyright license to Cycle magazine.

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Re: CEO's statement

Postby Psamathe » 18 Feb 2016, 2:50pm

mjr wrote:
Psamathe wrote:But is does abbreviate to WACU - so maybe worthwhile to al least give us all a good laugh.

Yes, I don't think they thought that through, nor checked http://www.wacu.org and http://www.wacu.info

I offer you this little glimpse of how Campfire Marketing's website portrays cycling:
Image

I don't think much of it has been thought through. Just lots of "high powered" lunches "knocking ideas around" everybody feeling real important, spending lots and lots of money on marketing plans and not lots and lots of money on improving things for cycling and cyclists. Lots of time discussing strategic plans and not much time left for improving the state of cycling.

Suggestion for National Office/Marketing consultants: Always check the abbreviations and other meanings. Most companies/organisations always do this.

Ian

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Philip Benstead
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Re: CEO's statement

Postby Philip Benstead » 18 Feb 2016, 2:52pm

Si wrote:
Why did not some one up the chain of command just post it them selves :?: Publicity officer etc.


Fair question. Communications Officer is having issues logging into the forum at the moment.


Are the anti wrcu causing an allergic reaction to an "invader, the immune system as been triggered..
Philip Benstead | CTC London and FORMER CTC Councillor SE
| 0794-980-1698 | philipbenstead1@gmail.com |
Organizing events and representing cyclist in southeast since 1988
Cycle Ride? http://www.meetup.com/socialcycling4u/
Bikeability Instructor/Mechanic

Psamathe
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Re: CEO's statement

Postby Psamathe » 18 Feb 2016, 2:54pm

Philip Benstead wrote:...
Are the anti wrcu causing an allergic reaction to an "invader, the immune system as been triggered..

Sorry, it's WACU not WRCU.