TonyR wrote: robgul wrote:
Looks like this could have been the inspiration . . . . WE ARE
Another logo no doubt many here think is wrong - wrong fonts, too many sizes and came out of a cornflake packet - and for which they would have done a much better job.
My suggestion for the new logo having done lots of market research by reading the CTC forum (sorry no time to mock it up properly)
Gothic font with silhouette of an Ordinary. Text says:
Ordinary Touring Club: Keeping cycling as it used to be.
I think (although I have a vested interest) that you're a tad harsh about Macmillan - you need to look at the brand across everything Macmillan does and you'll see that it's strong, instantly recognisable, cohesive, consistent - getting the message to cancer patients, the care sector and fundraisers.
Whilst I have said that the cyclingUK logo looks cheap the mind boggles at how it'll be used across the range of communication materials etc - probably the "plonk the logo on somewhere" (pioneered by Sustrans and its "partners")
.. good idea on your logo suggestion - this should give you a basis to work on: