Philip Benstead wrote:
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On Fri, Mar 4, 2016, at 01:12 PM, Julie Rand wrote:
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Dear Member Group Secretary
Cycling UK brand roll-out
As you will know from recent communications from Paul Tuohy and David Cox, CTC is shortly to rebrand itself as 'Cycling UK'.
This exciting news means that we will soon be issuing CTC groups with all the tools and information they need in order to adopt the new brand.
In the week commencing Monday 7 March, we will send you:
A 'Cycling UK' brand toolkit comprising:
• Full brand guidelines:
o the use of the brand;
o the tone of voice;
o associated colours, logos and fonts;
o suggested imagery to use on websites and in communications;
• Social media toolkit and sample local press release;
• Order form for marketing materials such as banners/fliers/business cards and so on which will be supplied by Cycling UK
• Information about a brand launch pack to use for your own Cycling UK celebratory events
• Information on Bike Week 2016
• Guidance on the use of the 'winged wheel' and 'wobbly wheel' logos plus the 'CTC' and 'Cyclists' Touring Club' names
The following week commencing Monday 14 March, we will host an interactive webinar to go through the brand guidelines and answer any questions you may have.
The brand will be officially launched on Tuesday 5 April 2016 so look out for a new-look website on that date. This will also be the date when we start using the brand name 'Cycling UK' in all our communications.
There will also be a special edition of the April/May edition of ‘Cycle’ magazine hitting your doormat around that time which will look at the background to choosing the new brand and what it will mean for the future of the organisation.
We hope you and your group are looking forward to using the new name, logo, fonts and colours as much as we are. We have received very positive feedback from many of our groups so far, but please don’t hesitate to get in touch if you have any concerns in the meantime.
Member Group Coordinator
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