Adam Boulton perjoratively referred to Cycling UK “a well-resourced lobbying organisation” [1]
Would it not have been more difficult for him to do this against the CTC name with its 'old-fashioned' etc connotation(according to some) and long proud history?
[1] https://www.theguardian.com/environment/bike-blog/2017/aug/29/is-the-uk-really-menaced-by-reckless-cyclists
An instance of rebrand backfiring?
An instance of rebrand backfiring?
------------You may not use this post in Cycle or other magazine ------ 
Re: An instance of rebrand backfiring?
.
Last edited by gaz on 18 Mar 2025, 6:41pm, edited 1 time in total.
Re: An instance of rebrand backfiring?
I think the name Cyclists Touring Club would look immediately out of place in his bit of misdirection.
(I think this would still apply if the rebrand had simply created a new campaign brand whilst retaining Cyclist Touring Club for the Touring side, when the article would have to say something like <Campaign Brand>, arm of the Cyclists Touring Club).
Also perhaps the chances of some readers having heard of Cycling-UK is much less than CTC (eg Dad/Mum grandpa/ma was in CTC and that description doesn't sound right... == letters to the editor), hence misleading quotes about CTC might be more risky to a 'person masquerading as a journalist'.
(I think this would still apply if the rebrand had simply created a new campaign brand whilst retaining Cyclist Touring Club for the Touring side, when the article would have to say something like <Campaign Brand>, arm of the Cyclists Touring Club).
Also perhaps the chances of some readers having heard of Cycling-UK is much less than CTC (eg Dad/Mum grandpa/ma was in CTC and that description doesn't sound right... == letters to the editor), hence misleading quotes about CTC might be more risky to a 'person masquerading as a journalist'.
------------You may not use this post in Cycle or other magazine ------