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Ex engineer leaks how marketing works in the bike industry
Posted: 7 Nov 2017, 10:15am
by bikerwaser
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 7 Nov 2017, 10:23am
by NATURAL ANKLING
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 7 Nov 2017, 1:07pm
by Spinners
So true!
And the bit about the 27.5" wheels rings true - because I didn't notice any difference.
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 7 Nov 2017, 3:28pm
by reohn2
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 20 Nov 2017, 7:53pm
by Sweep

thank you for that.
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 20 Nov 2017, 9:33pm
by Geoff.D
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 20 Nov 2017, 9:44pm
by Sweep

fallen for some of those emails I constantly get from retailers?
Countless ones from wiggle suggesting I upgrade/change my wardrobe.
This today from, sadly, Ribble:
"As well as offering great Black Friday deals on everything for your bike we are not forgetting you, the rider. To ensure you stay safe and protected here are our great deals on helmets and shoes. Why not up-spec to the most advanced options for these important essentials from the leading brands."
Not sure how I upspec my shoes, or if anyone would notice.
Praps next year they will be offering to upspec my feet.
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 21 Nov 2017, 12:56pm
by djnotts
How lovely! And pretty much confirms what I thought, especially the wheel size madness.
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 21 Nov 2017, 1:03pm
by Si
Not sure how I upspec my shoes, or if anyone would notice
if its anything like tyres then you need plus size. Spd clown shoes are want you want.
Re: Ex engineer leaks how marketing works in the bike industry
Posted: 22 Nov 2017, 2:26pm
by Cyril Haearn
Sweep wrote::)
fallen for some of those emails I constantly get from retailers?
Countless ones from wiggle suggesting I upgrade/change my wardrobe.
This today from, sadly, Ribble:
"As well as offering great Black Friday deals on everything for your bike we are not forgetting you, the rider. To ensure you stay safe and protected here are our great deals on helmets and shoes. Why not up-spec to the most advanced options for these important essentials from the leading brands."
Not sure how I upspec my shoes, or if anyone would notice.
Praps next year they will be offering to upspec my feet.
I understand that a helmet would be good when driving (I was convinced by the statistics on these fora)
Where may I buy a suitable one?