PH wrote:RayP wrote:I agree with mjr - My original research was focused on identifying organisations which offered competing packages of services and insurance and did not focus on insurance per se. I was looking at organisations which provided a support package for cyclists that included all things among which are - organised cycle rides, discounts, the ability to meet, ride, and socialise with like-minded people, and insurance.
You're entitled to compare whatever you want, but if some of the compared organisations offer something that is likely to be of more value to potential members than some of the other services, I believe that ought to be highlighted. Even more so when the difference isn't immediately obvious.
As already said the legal services from Cycling UK and British Cycling, could easily save any cyclist who has a Personal Injury Claim more than their lifetimes membership. Other organisations may not include that, I don't know, that's why I asked the question.
I have taken an objective approach when looking at competing organisations and have considered the complete package of services the organisations offer - including insurance. My approach has been informed by market/competitor analysis techniques which aim to exclude subjectivity. Looking at CUK membership benefits (in addition its organised rides, the ability to meet others and insurance) there is a package of benefits totaling more than 20. This is the total service offering which is bought with the membership fee.
Claiming that insurance is the most important and key feature of this package of benefits for prospective members seems to me to be a subjective claim. Insurance may be an important persuader to join an organisation for some people. But not for all.
Furthermore placing insurance as the main reason for prospective members (and presumably members) choosing to join an organisation suggests that the key purpose of that organisation is to deliver an insurance product. This is clearly not the declared purpose of any of the organisations I listed or examined in my analysis.
So when reviewing the players in the market we need to look at the complete package of services and how well they deliver on each and at what cost in membership. Do this objectively and some marked differences between the various organisations can be identified. It is these differences which help identify the strengths and weakness of the various organisation. Looking only at a single feature and comparing organisations on that basis does not provide a complete picture of the organisation.