ITV4 TdF Coverage Sponsored by Bike Accident Claims Company

[simonhill]

Watching the TdF highlights last night. At the end of each advert break is a short piece from the company that is (part?) sponsoring the coverage.

It is Cycle-SOS, a bike accident claims company.

Hardly an encouragement to get on your bike and have an enjoyable ride.

Edit: wrong TV channel.

[rjb]

It shows how out of touch of real life advertising agency's are. Still it's an improvement on the erectile dysfunctional adverts from last year
And i doubt if watch sales increased significantly after they were heavily promoted in previous events. At the end of the day it all comes down to what an advertising agency thinks it can sell to a gullible promoter.

[TrevA]

It’s not on Channel 4, it’s on ITV4.

Cycle-SOS is the new solicitors firm being used by CyclingUK to manage accident claims from members.

[mjr]

Yeah, mixed feelings, but the racers crash often enough to deter people the same, don't they?

And why don't the far worse car crashes shown on TV deter motoring? Horrible video all over the news last night and this morning of a driver at Silverstone looking to be sliding along on his head before flipping over into a razor wire fence.

[David2504]

Yeah, mixed feelings, but the racers crash often enough to deter people the same, don't they?

And why don't the far worse car crashes shown on TV deter motoring? Horrible video all over the news last night and this morning of a driver at Silverstone looking to be sliding along on his head before flipping over into a razor wire fence.

The answer might be that regular day to day motoring as much as common with Grand Prix racing as regular day to day cycling has with the TDF racing.

[gazza_d]

On the upside it may encourage anyone who is hit by a driver to think about launching a claim for damages.

It's what driving insurance is for, and it will push up any culpable driver's insurance..

I'm presuming that if they're now being used by cycling UK that they are ok at least

[Jamesh]

Yeah, mixed feelings, but the racers crash often enough to deter people the same, don't they?

And why don't the far worse car crashes shown on TV deter motoring? Horrible video all over the news last night and this morning of a driver at Silverstone looking to be sliding along on his head before flipping over into a razor wire fence.

Try this year's TT races - 5 racers sadly died.

In any other sport or location it would have been banned long ago....?

There again yacht racing should have been banned after the 1979 fastnet disaster.... ???

[thirdcrank]

It’s not on Channel 4, it’s on ITV4.

Cycle-SOS is the new solicitors firm being used by CyclingUK to manage accident claims from members.

Does anybody know if there's some reason for the change? Slater and Gordon is one of the biggest law companies in the country and Cycle-SOS seems tiny, going by the firm's website

[Paulatic]

It’s not on Channel 4, it’s on ITV4.

Cycle-SOS is the new solicitors firm being used by CyclingUK to manage accident claims from members.

Does anybody know if there's some reason for the change? Slater and Gordon is one of the biggest law companies in the country and Cycle-SOS seems tiny, going by the firm's website

This is what CUK said https://www.cyclinguk.org/article/cycli ... -line-faqs

[thirdcrank]

Thanks for that.

I see from it that the new outfit is a prt of a larger one called Fletchers

https://www.fletcherssolicitors.co.uk/about-us/

[simonhill]

Always amused at the Slater Gordon ads in Cycle magazine.

They used to show a man cycling, wearing a helmet with a strap, dangling loose enough to fit your clenched fist in. Latest advert has a young woman with a slightly less loose strap.

Interesting to know if they take poorly worn safety (?) equipment into consideration in the claim for an accident.

[francovendee]

Yeah, mixed feelings, but the racers crash often enough to deter people the same, don't they?

And why don't the far worse car crashes shown on TV deter motoring? Horrible video all over the news last night and this morning of a driver at Silverstone looking to be sliding along on his head before flipping over into a razor wire fence.

Try this year's TT races - 5 racers sadly died.

In any other sport or location it would have been banned long ago....?

There again yacht racing should have been banned after the 1979 fastnet disaster.... ???

Some changes to yacht racing safety have been made. Recently the Vendée Arctic was abandoned because the forecast was very bad. Initial thoughts were to have competitors take shelter then resume but the winds were savage and many returned with tattered sails.
Without some risk racing would be less interesting.

[pwa]

Watching the TdF highlights last night. At the end of each advert break is a short piece from the company that is (part?) sponsoring the coverage.

It is Cycle-SOS, a bike accident claims company.

Hardly an encouragement to get on your bike and have an enjoyable ride.

Edit: wrong TV channel.

The same thought occurred to me.

It is often said on this Forum, but not elsewhere in my experience, that cyclists wearing helmets or hi-vis put others off cycling by sending out the message that cycling is dodgy. But that isn't what puts people off. It is lots of traffic, and fast traffic, that puts them off, together with accounts of things having gone wrong. And a message that you need a solicitor to deal with your mishaps isn't going to encourage folk to dig out that disused bike.