Pricing policy.
Posted: 30 Mar 2024, 1:26pm
What does the ‘panel’ think about the pricing policy of manufacturers and retailers?
Do you feel you are being taken for a ride or are you content that you have found a purchasing sweet spot that makes ongoing maintenance an affordable process?
Take these examples as food for thought: a pair of chains, and sets of quick links, one each of 9 and 10 speed. Now you could argue that each of the products represent identical cost outlays when comparing 9 to 10. But why is the price gap between chains so much less than the links? (+8% vs +166%)
Bulk production creates savings but do we believe that there are still more 9 speed bikes out there than 10 speed? Or is it that the more gears you have the more you can afford to spend? Or perhaps it’s down to how new your bike is?
Have you seen, for example, the price difference between 11 and 12 speed cassettes? You pay nearly twice as much for one extra cog.
I could go on, but over to you.
Do you feel you are being taken for a ride or are you content that you have found a purchasing sweet spot that makes ongoing maintenance an affordable process?
Take these examples as food for thought: a pair of chains, and sets of quick links, one each of 9 and 10 speed. Now you could argue that each of the products represent identical cost outlays when comparing 9 to 10. But why is the price gap between chains so much less than the links? (+8% vs +166%)
Bulk production creates savings but do we believe that there are still more 9 speed bikes out there than 10 speed? Or is it that the more gears you have the more you can afford to spend? Or perhaps it’s down to how new your bike is?
Have you seen, for example, the price difference between 11 and 12 speed cassettes? You pay nearly twice as much for one extra cog.
I could go on, but over to you.