I have taken the relevant section from the link you provided and it confirms the interpretation that I have given is correct. For clarity it says:
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There should be no automatic entitlement for the employee to take ownership of the cycle and cyclists' safety equipment at the end of the loan period. If the loan agreement (technically a hire agreement under the Consumer Credit Act 1974 (CCA)) allows for ownership of the cycle and cyclists' safety equipment to pass to the employee upon the exercise of an option, the doing of any other specified act by either party to the agreement, or the happening of any other specified event, the resulting agreement is likely to be hire purchase in which case the tax exemption available for a loaned cycle may not be available.
However, at the end of the loan period, the employer may choose to give the employee the option to purchase the equipment.
If a contract allows automatic rights to buy the bike at the end of the contract period then it is likely not to fall within the scope of the scheme. What it says is that an employer at the end of the period may wish to allow the employee to buy but that can only be decided by the employer at the end of the loan period - not before the end. If a contract starts with a right to buy at the end then an automatic right to buy has been given and that would put the employer on very shaky ground.
The scheme as it is couldn't be any more simple. Are there better ways of offering such incentives. Yes I am sure there are. Why apply VAT to bikes in the first place for them to be claimed back through scheme? The system favours higher wage earners and those not working in the public sector therefore the message is that rich get richer and government isn't too bothered about giving equal benefits to its many employees but I guess its better than nothing and only wish my employer, NHS in Northern Ireland, would adopt the scheme. Strange though that they promote it to other organisations but won't allow us to benefit from it however government hypocracy has never been something they have shyed away from
