The Hampton-by-Hilton - welcome to the modern world!
Posted: 6 Jun 2013, 11:46pm
A few days ago I spent a couple of nights in the Exeter Airport Hampton-by-Hilton hotel, paid for I hasten to add in connection with my work. The Hampton is a sort of upmarket Travelodge for the business user. It was a disturbing experience.
On the way home I tried to work out why anyone would pay £70 a night to stay in such a shiny, dull and anodyne place when, for the same price, it would be possible to book into a top-of-the-range characterful bed and breakfast with an actually hot breakfast served at a table. The answer, I concluded, was speed and convenience, both of which in the case of this hotel were remarkable. It wasn't just the speed and convenience of booking: to my mind it was the convenience of not having to adapt to somewhere new. The hotel was just four weeks old - brand spanking new in fact. And yet as completely undemanding as an old pair of slippers. There was simply nothing to adapt to, to get used to, to wait for or to get to know. The decoration said nothing, the architecture said nothing, the food said nothing. There was nothing personal about it - no-one to be thanked or congratulated for it. It demanded nothing of the guest - everything was provided instantly, seamlessly and effortlessly. The shower worked perfectly, the lifts hummed and the air conditioning meant not even having to open a window. For the guest it was no-brainer. And that's the point - it did not require you in any way to use your brain. One could breeze in, breeze out and disappear without ever having thought about anything bar one's work and appointments - the perfect business hotel. Or a complete nightmare.
The windows, in fact, couldn't be opened. One was not going to be troubled by the sweet smelling hedgerows, the blackbirds singing and the waft of warm June air: the air conditioning set itself to a perfectly dull whatever-you-wanted - the same in spring, summer, autumn and winter - never too cold, never too hot. Edward Thomas could never have written a Hampton version of Adlestrop. At night, the security lights in the car park rent through the darkness so that it was necessary to use a black-out blind to sleep. But the midsummer early sunrise was thus also blacked out. I was told that the air conditioning was necessary due to the windows being closed which in turn was due to the noise of the nearby A30. The same business persons who arrived in their air-conditioned cars unwittingly caused their own discomfort. But then I expect they didn't mind.
The very smart, fresh new staff with their fresh new smiles smoothed the experience of the stay - everything was perfect as long as nothing was reflected upon too deeply. The hotel connects with its car park. Its car park connects to the access roads. The access roads connect to the dual carriageway A30. It in turn connects with a narcotic array of supermarkets, fast food outlets and the air conditoned shops of petrol stations selling the very brands promoted by the very same grey-suited business people staying at the Hampton-by-Hilton. The Hampton was determindly neutral. It said nothing about itself. All was superficial to an extreme. It was utterly single-minded in its delivery of the convenient and undemanding. And yet its real values resonated from every comfortable and relaxing sofa and leaked from every sweetly folded sheet of lavatory paper.
Somewhere around the Hampton-by-Hilton is the world to which it doesn't belong: a world of ordinariness, of people walking and working in normal hot, cold smelly air. Of old roads that are a little slow, of people who you might just stop and talk to but who might not smile back. Of houses that grew up there. Of people who do things because they like to do them, not because they want to remind you of how quick, convenient and up-to-date they are. Of doors that need to be pushed if they are to open, of air that isn't conditioned. Definitely my world.
On the way home I tried to work out why anyone would pay £70 a night to stay in such a shiny, dull and anodyne place when, for the same price, it would be possible to book into a top-of-the-range characterful bed and breakfast with an actually hot breakfast served at a table. The answer, I concluded, was speed and convenience, both of which in the case of this hotel were remarkable. It wasn't just the speed and convenience of booking: to my mind it was the convenience of not having to adapt to somewhere new. The hotel was just four weeks old - brand spanking new in fact. And yet as completely undemanding as an old pair of slippers. There was simply nothing to adapt to, to get used to, to wait for or to get to know. The decoration said nothing, the architecture said nothing, the food said nothing. There was nothing personal about it - no-one to be thanked or congratulated for it. It demanded nothing of the guest - everything was provided instantly, seamlessly and effortlessly. The shower worked perfectly, the lifts hummed and the air conditioning meant not even having to open a window. For the guest it was no-brainer. And that's the point - it did not require you in any way to use your brain. One could breeze in, breeze out and disappear without ever having thought about anything bar one's work and appointments - the perfect business hotel. Or a complete nightmare.
The windows, in fact, couldn't be opened. One was not going to be troubled by the sweet smelling hedgerows, the blackbirds singing and the waft of warm June air: the air conditioning set itself to a perfectly dull whatever-you-wanted - the same in spring, summer, autumn and winter - never too cold, never too hot. Edward Thomas could never have written a Hampton version of Adlestrop. At night, the security lights in the car park rent through the darkness so that it was necessary to use a black-out blind to sleep. But the midsummer early sunrise was thus also blacked out. I was told that the air conditioning was necessary due to the windows being closed which in turn was due to the noise of the nearby A30. The same business persons who arrived in their air-conditioned cars unwittingly caused their own discomfort. But then I expect they didn't mind.
The very smart, fresh new staff with their fresh new smiles smoothed the experience of the stay - everything was perfect as long as nothing was reflected upon too deeply. The hotel connects with its car park. Its car park connects to the access roads. The access roads connect to the dual carriageway A30. It in turn connects with a narcotic array of supermarkets, fast food outlets and the air conditoned shops of petrol stations selling the very brands promoted by the very same grey-suited business people staying at the Hampton-by-Hilton. The Hampton was determindly neutral. It said nothing about itself. All was superficial to an extreme. It was utterly single-minded in its delivery of the convenient and undemanding. And yet its real values resonated from every comfortable and relaxing sofa and leaked from every sweetly folded sheet of lavatory paper.
Somewhere around the Hampton-by-Hilton is the world to which it doesn't belong: a world of ordinariness, of people walking and working in normal hot, cold smelly air. Of old roads that are a little slow, of people who you might just stop and talk to but who might not smile back. Of houses that grew up there. Of people who do things because they like to do them, not because they want to remind you of how quick, convenient and up-to-date they are. Of doors that need to be pushed if they are to open, of air that isn't conditioned. Definitely my world.