'Refreshing the brand' . . . . . .

[Bazza55]

Word is out that the club is to rebrand with a new name but to appease the traditionalists, an updated 'winged wheel' will be the club logo. The club will place more emphasis on campaigning for cyclists. I know this is something totally different, but I can foresee another AFC Wimbledon not MK Dons situation in our club. This may have already started with the York Rally, now ran by enthusiastic touring cyclists after the CTC tried to turn it into a show and it eventually failed. If the club changes it's name and priorities to try and be a British Cycling MK 2 will traditionalists get fed up and reform the Cyclists Touring Club as a new independent club based on original values?

[PH]

Word is out

What word is out where?

This may have already started with the York Rally, now ran by enthusiastic touring cyclists after the CTC tried to turn it into a show and it eventually failed.

Wasn't the York Show run by a committee that were their own member group? Wasn't one of the main complaints that the national body didn't support them enough? Seems a bit dammed if you do and dammed if you don't.
You certainly have your own agenda, but without detail or accuracy isn't it just gossip?

[gaz]

What word is out where?

viewtopic.php?f=48&t=78803&start=195#p839190

Minuted discussions of CTC Council Meetings aren't just gossip but the latest information available from them isn't exactly up to date either. I'm keeping an eye out for publication of the Minutes for July's Council Meeting, no telling in advance what they'll say although Si seems to speculate that the re-branding has been shelved.

The name of the "National Cycling Association" does not appear to have been registered at Companies House. Various web addresses around "nationalcyclingassociation" appear to have been registered four days before the council meeting, I cannot see any clear connection between those registrations and CTC.

[mjr]

Does "National Cycling Association" make anyone else think immediately of the National Rifle Association and Charlton Heston saying you'll prise our guns out of our cold dead hands?

Also, there's a temptation to abbreviate it to NaCA, said knacker.

[nez]

No but I like the idea of having my bike prised out of my etc.

[Vorpal]

viewtopic.php?f=1&t=85602&hilit=cold+dead+body&start=45#p840593

Just sayin'

[gaz]

The name of the "National Cycling Association" does not appear to have been registered at Companies House. Various web addresses around "nationalcyclingassociation" appear to have been registered four days before the council meeting, I cannot see any clear connection between those registrations and CTC.

Scratch that. The web addresses have been registered by Jilly Forster. The company advising CTC on the rebranding is Forster Communications. Same UK postal address, clear enough link for me.

[merseymouth]

Hi All, Tinker, Bl*$dy Tinker! WHY? The "CTC" Brand is inclusive enough, all on pedal powered wheels included, yes us Tricyclist's as well. After years away I came back to the Club when they dropped the silly "Keeping You On Two Wheels" strapline, then we went through the "Charity" lark, what next "Hug A Petrol-head"? This now is making me sorry that I have just switched my membership to 5 years! Butt I ask, what is wrong with holding on to the historic past? Read RWNBFC, then take pride in the efforts of our forebears! TTFN MM

[thirdcrank]

The irony here imo is that the CTC tried to move from The Cyclists' Touring Club to get away from the connotations of "touring" and "clubs." They also dropped the definite article, apparently in an attempt to be trendy. One problem was that media interviews tended to begin with a request to explain what the initials stood for.

NCA gets away from plus-four image, but it's still a meaningless set of initials to the public. FWIW, if there is a danger of associating NCA with another set of initials, it might be ENSA.

[PH]

What word is out where?

viewtopic.php?f=48&t=78803&start=195#p839190

Pointing me in the direction of another thread full of speculation (Which I'd read) doesn't really confirm the claims made in the OP.
That's not to say the claim is wrong, but if the word is out why can't we see it?

[drossall]

They also dropped the definite article, apparently in an attempt to be trendy.

I believe it was held to create emphasis or similar. Curiously, at almost the same moment, another three-letter acronym with which I was then associated mandated the definite article for precisely the same reason. This left me fairly convinced that neither has the desired effect

I was going to argue that the rules of English grammar require the definite article. When you think about it, however, NASA is the national... administration, yet we don't say the NASA. Odd. However, noting the above experience, I'm inclined to think that trying to mandate whether an article is used or not tends to put the emphasis off your brand and onto making the hearer wonder what's going on with the article

[gaz]

Pointing me in the direction of another thread full of speculation (Which I'd read) doesn't really confirm the claims made in the OP.

The linked post shows that CTC Council agreed in principle to a change of trading name in January and that the trading name would be "National Cycling Association". Websites relating to that name have been registered by the company advising CTC on "refresh the brand", presumably in an effort to protect it.

Beyond that I agree it's speculation, including the suggestion of a new look for "Wheelie" .

That's not to say the claim is wrong, but if the word is out why can't we see it?

The speculation is based upon what we can see. What we need to see in order to avoid further speculation is what happened next at Council. April's minutes barely touch upon the subject; July's minutes have yet to be published. However I do not know the usual length of time between approval of those minutes (October) and their publication on line, which the CTC only define as "shortly after they have been agreed as a true and correct record of the meeting".

For my own part I hope rebranding has been shelved but I won't be cutting up my membership card if it hasn't. They'll take that from my cold, dead hands .

[nez]

You're delirious with talk of grammar. I teach in a university and recently invited an English student to tell me whether one part of a sentence qualifies a word. "I don't know what you're talking about," she replied. I then asked an English language lecturer did they not teach the students parsing. "I don't know..." etc. It made me feel like Methusulah. This by the way was in an organisation so full of acronyms no one person knows what they all mean.

[thirdcrank]

Thinks:

Since the CTC has been pushing the strapline "the national cycling charity" for some time now, I'll suggest that "The National Cycling Charity" would be a good name; at least, it would save money. (I don't want to appear to be obsessed with grammar: it's no more than habit that has me using the upper case for proper nouns.)

[drossall]

Upper case for proper nouns is perfectly correct. For the moment, however, the national cycling charity is not a proper noun

And if you were to put it in quotation marks like that, and it were a proper noun, then the capital on "The" would be correct too.